A marketing software platform is a tool that enables businesses to build, track, and analyze marketing campaigns. It helps salons and spas better understand their guests’ demographics and preferences and target them with promotions to suit their needs, taste, and budget. The salon/spa marketing software platform is often a module within the salon/spa management software. It runs data analytics to recommend personalized marketing ideas, which are likely to generate better results with your guests.
Zenoti’s marketing software is a highly intuitive tool which deploys advanced data analytics to increase the sales of both goods and services. It analyzes every guest’s purchase history to ascertain their profile, spend patterns, and budget. Using these parameters, it gives salon staff a better understanding of guest requirements and helps them upsell both products and services. It prevents salons from indulging in blind marketing campaigns, saving both time and resources. Furthermore, targeted messaging tends to have better conversion rates than general campaigns, with increased revenue as a result.
For any small business to grow, guest engagement is essential. In order to increase revenue and sales, it is important to get your marketing strategy right. Perhaps the single biggest requirement for beauty and wellness businesses is to understand their guests’ preference for goods and services. Thanks to technology, this can be learnt by running data analytics on past purchase records of each and every guest. A salon/spa management software is a proven tool that can assist in improving the marketing strategy and provide ideas for customized and personalized targeted marketing campaigns.
Sales and marketing software is essentially a module within the salon/spa management software. The guest information and management module records both purchase history and feedback provided for any services. It runs deep data analytics to ascertain your guests’ preferences and helps you set up personalized marketing campaigns. Multiple studies have shown that personalized marketing campaigns a are highly efficient marketing tool. These campaigns have higher acceptability and help staff increase upselling, thus resulting in increased sales and revenue.