“Inspired by our purpose - BEAUTIFY THE FUTURE – we have transformed the Lakmé Salon customer journey with cutting-edge expertise and innovation from the backstage of Lakmé Fashion Week. Over the last three years we have made our operations sustainable with resource efficiency, biodegradable and green products, recycling, paperless experience and other initiatives. The stringent safety and quality protocols at Lakmé Salon, strengthened post-COVID under the guidance of a panel of medical professionals, received an overwhelming response with 96.7% of clients saying that Lakmé Salon was safer than their home. Our technology partnership with Zenoti will aid our expansion by providing a seamless experience across the salon, web and mobile.”
Lakmé Salon has been India’s first and leading salon chain for over 40 years, with a footprint of 450+ salons in 165 cities across India. Driven by the vision to “Beautify the Future” of its customers, team and salon partners, the brand is known for its best-in-class services, rigorous hygiene and safety protocols and focus on innovation. Lakmé Salon has been awarded the ‘National Salon Chain of The Year’ by the Indian Salon & Wellness Awards, Franchisor of the Year, as well as Global Spa Readers Choice Award – Favourite Salon Chain, amongst others. In 2015, Lakmé Lever formalised a strategic alliance with Aptech – a global leader in vocational training to set up beauty academies to train aspiring stylists across India and equip them to start their careers in the beauty industry. Lakmé Academy powered by Aptech is present in 120 locations across the country and offers foundation and advanced level courses in skin, hair, makeup, cosmetology and salon management.