“Our brand includes both corporate and franchise-style ownership. Utilization of Zenoti allows us to standardize the brand internally, from web booking to reporting and employee management. And our customers get the same brand experience regardless of where they go. Since implementing Zenoti Mobile, about 14% of all transactions are completed online. Guests can now skip the front desk which improves their experience and makes life simpler for our stylists.”
Lunatic Fringe was founded in 1999 by two young hairdressers - Shawn Trujillo and Angie Katsanevas. The couple started their journey in a 700-square foot salon in Salt Lake City. Today the nationally recognized brand is twelve locations strong and growing.