Teri Bacci

Teri is a marketing professional leading Zenoti's UK and Europe marketing team and part of the regional leadership team. With a background spanning orthopaedics, medical devices, and clinical software — across both NHS and private healthcare — she brings a distinctive perspective to the health, wellness, and beauty industry. She contributes to articles exploring industry trends, customer engagement, brand growth, and the evolving role of digital marketing within modern wellness businesses.

Drawing on her background in data-driven marketing and brand strategy, Teri shares practical insights to help salons, spas, and wellness brands strengthen customer connections, elevate brand presence, and thrive in an increasingly digital world.