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Teri Bacci
Guest Contributor
Teri is a marketing professional leading Zenoti's UK and Europe marketing team and part of the regional leadership team. With a background spanning orthopaedics, medical devices, and clinical software — across both NHS and private healthcare — she brings a distinctive perspective to the health, wellness, and beauty industry. She contributes to articles exploring industry trends, customer engagement, brand growth, and the evolving role of digital marketing within modern wellness businesses.
Drawing on her background in data-driven marketing and brand strategy, Teri shares practical insights to help salons, spas, and wellness brands strengthen customer connections, elevate brand presence, and thrive in an increasingly digital world.
Top Articles and Resources
Latest from Teri Bacci
Aesthetic clinic membership: The revenue model gaining ground
New client acquisition is falling across European aesthetic clinics. Here's why aesthetic clinic memberships are the retention model gaining ground — and how to launch one.
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VAT aesthetic clinic rules for medical vs non-medical services: What UK clinic owners need to know
HMRC is actively scrutinising aesthetic clinics on VAT. Find out which treatments are exempt from VAT in aesthetic clinics, which are standard-rated, and how to protect your business.
Jacob Black
How to protect aesthetic clinic profitability in the UK
New patient acquisition is falling. Costs are rising. Here's what the data says about aesthetic clinic profitability in the UK's top-performing aesthetic clinics — and what you can do about it.
Jacob Black
Europe salon trends 2026: 4 data-backed strategies driving revenue growth
European salons led on like-for-like growth in 2025, but new guest visits fell 9%. Here's what the 2026 Benchmark Report data shows.
Cheryl Cole
What's really driving growth in European salons, spas, and aesthetic clinics in 2026
The data is in. Here's what Zenoti's 2026 European Beauty and Wellness Benchmark Report reveals about growth, retention, and what separates top-earning salons, spas, and clinics from the rest.
Cheryl Cole
Zenoti vs SalonIQ: UK Comparison
Comparing Zenoti vs SalonIQ for your UK salon? Get a detailed breakdown of features, pricing, support, and which platform suits UK salons and chains best in 2026.
Cheryl Cole
Zenoti vs Shortcuts: Why UK salons are switching
Comparing Zenoti vs Shortcuts for your UK salon? Discover key differences in features, pricing, AI tools, and support — and find out why many UK salons are making the switch.
Cheryl Cole
Best barbershop software UK 2026: The complete buyer's guide
Discover the best barbershop software in the UK for 2026. Compare platforms built for barbers — online booking, walk-in management, loyalty, and more. Expert picks inside.
Cheryl Cole
Scotland’s Non-surgical Procedures Bill: What clinic owners across the UK need to know
The UK's first comprehensive aesthetics regulation is now law in Scotland. What it means for your clinic, and what to do before September 2027.
Cheryl Cole
Best spa software UK 2026: Top platforms compared
Compare the best spa software platforms in the UK for 2026. Discover top picks for scheduling, memberships, retail, and client experience. Includes Zenoti, Mindbody, Fresha and more.
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