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Teri Bacci
Guest Contributor
Teri is a marketing professional leading Zenoti's UK and Europe marketing team and part of the regional leadership team. With a background spanning orthopaedics, medical devices, and clinical software — across both NHS and private healthcare — she brings a distinctive perspective to the health, wellness, and beauty industry. She contributes to articles exploring industry trends, customer engagement, brand growth, and the evolving role of digital marketing within modern wellness businesses.
Drawing on her background in data-driven marketing and brand strategy, Teri shares practical insights to help salons, spas, and wellness brands strengthen customer connections, elevate brand presence, and thrive in an increasingly digital world.
Top Articles and Resources
Latest from Teri Bacci
September UK gym marketing ideas: Key dates and campaign ideas
From National Fitness Day to back-to-routine season, discover September marketing ideas for UK gyms and fitness studios that drive new memberships and retention.
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September UK spa marketing ideas: A guide to key dates and campaigns
From World Reflexology Week to Self-Care Awareness Month, discover September marketing ideas for UK spas that turn seasonal change into bookings.
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The ultimate September marketing guide for UK aesthetic clinics: Key dates and campaign ideas
September is Skin Care Awareness Month in the UK. Discover aesthetic clinic marketing ideas and key dates to educate clients and fill your autumn appointment book.
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The ultimate September marketing guide for UK salons: Key dates and campaign ideas
Autumn is a golden window for UK salons. Discover September salon marketing ideas, key dates, and campaign inspiration to fill your books before Q4.
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Salon benchmarks, explained by an award-winning salon coach
Is that good? Anthony Whittaker explores what industry benchmarks reveal about salon performance and where the biggest opportunities lie.
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Aesthetic clinic compliance in the UK and Ireland: A complete guide
A complete 2026 guide to aesthetic clinic compliance across England, Scotland, Wales, Northern Ireland & Ireland. Regulators, VAT rules, and Scotland's 2027 deadline.
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Aesthetic clinic membership: The revenue model gaining ground
New client acquisition is falling across European aesthetic clinics. Here's why aesthetic clinic memberships are the retention model gaining ground — and how to launch one.
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VAT aesthetic clinic rules for medical vs non-medical services: What UK clinic owners need to know
HMRC is actively scrutinising aesthetic clinics on VAT. Find out which treatments are exempt from VAT in aesthetic clinics, which are standard-rated, and how to protect your business.
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How to protect aesthetic clinic profitability in the UK
New patient acquisition is falling. Costs are rising. Here's what the data says about aesthetic clinic profitability in the UK's top-performing aesthetic clinics — and what you can do about it.
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Europe salon trends 2026: 4 data-backed strategies driving revenue growth
European salons led on like-for-like growth in 2025, but new guest visits fell 9%. Here's what the 2026 Benchmark Report data shows.
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