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Sunayana Reddy
Guest Contributor
Sunayana leads Product Marketing at Zenoti, making sure great products don’t get lost behind bad messaging. She works at the intersection of AI, growth, and go-to-market strategy and believes the best ideas are simple — and that most things get better when you say what you actually mean.
She cares deeply about the beauty and wellness industry, often thinking about where it’s headed, and what most businesses are quietly getting wrong.
Top Articles and Resources
Latest from Sunayana Reddy
Why the smartest salon and medspa owners are treating their booking flow like a storefront in 2026
New guest visits declined across every vertical in 2025. Your booking flow is where you capture new guests or lose them. Here's what the data says smart operators are doing differently.
Cheryl Cole
The revenue decision that happens before the appointment book
The booking decision happens before anyone sits in the chair. Here's what smart salon, spa, and medspa owners are doing about the revenue they can't see.
Cheryl Cole
The multi-location blind spot: Why your salon or spa’s front desk data is incomplete
You track revenue, providers, and retail across every location. But can you see which front desk is converting callers? Most multi-location owners can't.
Cheryl Cole
The conversation after the conversation: What call transcripts reveal about your salon or medspa
57% of guests book by phone, but most owners have no idea what's being said. Here's what call transcripts reveal.
Cheryl Cole
Phone calls were your salon or medspa's biggest blind spot. Here's what's changed
37% of calls to salons and spas go unanswered, and most owners have no way of knowing. Here's what becomes visible when every call finally becomes a data point.
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