Karin Moestam, Guest Writer
Karin has worked in the intersection between beauty, wellness, and technology for years. She loves helping brands succeed by sharing her knowledge about industry trends and best practices. When she’s not writing, you can usually find her curled up with a good book or enjoying nature alongside her giant dog.
Top Articles and Resources
Latest from Karin Moestam
Driving retail sales in salons and spas: Your guide to success
Strong retail sales boost salon and spa revenue and staff commissions, and personalize the guest experience. Here’s how to create a successful retail strategy.
How to create a more sustainable salon: Five steps you can take today
Creating a sustainable salon is a modern guest expectation, and crucial for the planet. It can also be a valuable business strategy. Here’s how to get started.
How to get started with memberships at your salon or spa: 3 key steps to begin
Membership programs are becoming increasingly popular at salons and spas. Make yours a success by following these three key steps.
How to increase guest spend with packages
Packages can help you increase per-visit spend, guest satisfaction, and retention. Read on for tools and strategies to maximize your package sales.
High-performance salons: Stats and strategies for an exceptional guest journey
Is your salon one of the highest performing in the nation? We recently analyzed data from Zenoti salon customers across North America to find what exceptional salon performance looks like. What tactics do top salons implement and what are the results? Now, you can find out.
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How to become a better people leader and retain salon and spa staff
It’s often said that people don’t leave bad jobs, they leave bad managers. Here’s how to improve staff retention through better engagement and motivation.
Are you tracking the right KPIs for salon success?
Tracking key business metrics is crucial for driving salon growth and revenue. Here are some of the questions the right KPIs can help you answer.
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