Gita Mani, Senior Content Specialist
Focused mostly on inbound marketing – aka wooing customers with killer content instead of chasing them with ads – Gita thrills in the power of language to shape buyer journeys. When not smithing words, she watches birds.
Latest from Gita Mani
How to find untapped revenue by boosting efficiency at your salon or spa
Losing revenue due to inefficient software? Learn how to earn more from every billable minute with these Zenoti features.
3 easy ways for salons and spas to acquire new customers
Customer acquisition is a key component for growth at every salon and spa. How effective is your strategy to get new guests? Take five minutes to find out.
Can a mobile app keep your stylists happy?
See why a staff mobile app is a must for salons looking to recruit service providers and gain their loyalty.
Switching to better salon and spa software: What to look for, Part 3 – Expert software implementation, rapid 24/7 support
Thinking about better software for your business? Go beyond features and functions. Implementation and support are musts – and here’s what to look for and ask up front.
Switching to better salon and spa software: What to look for, Part 1 – Revenue maximization
If your salon or spa software lacks these features, you could be losing revenue. Read on to decide if you should switch to better software – for better results.
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How to prevent problems with tip payouts at your salon or spa
Paying out tips to service providers doesn’t have to be stressful or time-consuming. Automate the process to keep providers happy and loyal. Learn how.
Dynamic pricing: How this popular pricing model works for salons and spas
As customer demand increases, so can your revenue. Learn about dynamic pricing for beauty and wellness businesses and how to apply it at your salon or spa.
Online booking details that make a difference for salons and spas: Guest-specific service durations and parallel booking
Want to optimize your appointment book? See how booking software can accommodate customized service durations and parallel booking.
The critical need for performance dashboards at salons and spas – and how to use them
Are you missing data that can transform your business? Learn why salons and spas should track data using dashboards and which metrics to follow.
Expanding revenue via gift cards for beauty and wellness businesses
Gift cards are a key but often neglected revenue driver for salons and spas. Capture revenue with a gift card program that’s easy to administer. Here’s how.
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