Gita Mani, Senior Content Specialist
Focused mostly on inbound marketing – aka wooing customers with killer content instead of chasing them with ads – Gita thrills in the power of language to shape buyer journeys. When not smithing words, she watches birds.
Latest from Gita Mani
A guide to salon client retention: 8 essential strategies
What does it take to keep salon guests satisfied and coming back? Read our guide for ways to boost loyalty, increase revenue, and run a thriving salon business.
The ultimate guide to salon marketing tools: free and paid options
Which salon marketing tools should you choose to boost your online presence, attract clients, and keep them coming back? Read our guide to find out.
Medspa open house ideas: Strategies to attract and retain clients
Bookings need a boost at your medspa? Use these medical spa open house ideas and tips to attract new clients, create a buzz, and drive more revenue.
Mastering massage advertising: 15 examples and tips to elevate your massage ads
Discover effective massage advertising strategies and take inspiration from the best massage ad examples to attract more clients.
The future of beauty: 4 key salon business trends
Get your copy of the 2024 Beauty and Wellness Benchmark Report – Salon Edition. Find intel on customer preferences, key revenue drivers, and more.
Get your bi-weekly newsletter with industry tips, trends, and insights to grow your brand.
Subscribe now
Starting a massage business in 10 steps
From gaining certifications to earning client loyalty, get practical advice to realize your entrepreneurial dream of a massage and spa business.
How to open a medical spa: A 10-step guide
Opening a medical spa means blending the vibe of a day spa with the rigor of a medical facility. Read our overview of the steps to set yourself up for success.
How much does it cost to open a medspa?
Thinking of opening a medical spa? Want to get a sense of your medspa startup costs? Read on for an overview of those costs and a free handy calculator.
Entrepreneurs: What it takes to find your niche in the personal care industry
Personal care products and services are a hot commodity. Category spending increased 12.3% in 2022, beating even apparel, says the most recent U.S. Bureau of Labor Statistics consumer expenditure report. Fast forward to the present day – the beauty and personal care market is expected to generate a whopping USD $100 billion inthe United States […]
Inside the data: Top 5 beauty industry trends for 2024
Delve into 5 trends from the 2024 Beauty and Wellness Benchmark Report from Zenoti. Read here to get actionable tactics and your free copy of the report.
Your standing appointment for business growth — delivered straight to your inbox
Get the latest industry tips, trends, and insights to grow your brand.