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Gita Mani, Senior Content Specialist

Focused mostly on inbound marketing – aka wooing customers with killer content instead of chasing them with ads – Gita thrills in the power of language to shape buyer journeys. When not smithing words, she watches birds.

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Latest from Gita Mani

From barber chairs to barbershop software: must-haves for every new barber

If you’re a newer barber, here’s guidance on barbershop essentials including tools, equipment, and software features to manage your business.

Picture of a business owner using medical spa inventory management software
Picture of a business owner using medical spa inventory management software
Top 9 benefits of using medical spa inventory software

Stock discrepancies and financial losses are just two pitfalls of poor inventory management. See how the right software helps medspas better manage inventory.

Driving revenue growth: How to earn more through better appointment book management

Unnecessary gaps in your appointment book equate to less revenue. Discover ways salons, spas, and medspas can prevent gaps and create an optimal appointment book.

Client booking in an salon and spa online booking software
Client booking in an salon and spa online booking software
4 must-have features in online booking software

Find out if your online booking system has what you need to give salon, spa, and medical spa customers an easy experience.

How women entrepreneurs can transform the beauty and wellness industry
How women entrepreneurs can transform the beauty and wellness industry
How women entrepreneurs can transform the beauty and wellness industry

Every day, powerful women define what’s next for the industry. Get the success strategies of 3 pioneers helming North American businesses. Only from Zenoti.

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5 critical photo management functions your medical spa must have

Every medspa needs these features to document treatment progress, highlight patient transformations, and stay compliant. See how your photo tool compares.

How to recruit top beauty and wellness talent and foster career growth – from the experts

Get post-Covid strategies for talent recruiting and retention from industry experts who’ve found ways to thrive in the current job market.

How to make your data work for you – from beauty and wellness experts

Salons, spas, and medspas often do very little with their data. But data drives success. See how 3 industry leaders use data to achieve their business goals.

How to grow medspa revenue with gift cards, memberships, and packages

Medspas facing rising business costs can still be profitable. Get practical strategies shared by medspa leaders at Innergize 2023.

How franchise brands can maximize revenue – even in the face of a recession

The CEOs of European Wax Center and Hand & Stone Massage and Facial Spa discuss ways for franchise brands to thrive in any economic climate. Only from Zenoti.

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