Gita Mani, Senior Content Specialist
Focused mostly on inbound marketing – aka wooing customers with killer content instead of chasing them with ads – Gita thrills in the power of language to shape buyer journeys. When not smithing words, she watches birds.
Latest from Gita Mani
Holiday special: Gift card intel for salons, spas, and medspas
You may be underutilizing gift cards at your business. See if your gift card strategy needs retooling and set yourself up for year-round success.
Innovative ways to grow your salon and spa business in 2024 – from the experts
Leaders from OrangeTwist, Removery, and Enrich Salon share the programs they’ve implemented to grow their businesses – and their fan bases. Only from Zenoti.
How to attract, engage, and retain top talent at your beauty and wellness business – from the experts
Innovators from leading salons, spas, and medspas cover three keys to recruiting and anchoring talent to your brand. Only from Zenoti.
3 essential ways to boost your salon or spa’s online reputation
It pays to be proactive in managing your salon or spa’s online reputation. Here are 3 questions to gauge where you stand… and 3 ways to close the gaps.
How to minimize wait-time frustration at your salon, spa, or barbershop
Over 40% of salon and spa guests say the most frustrating aspect of their visit is waiting around for their appointment. Here are 4 ways to change that.
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Customer data insights for salon owners: What your clients really want
Keeping your clients satisfied is key to your salon’s repeat business and referrals. But what does it take to truly delight seekers of hair, nail, and skin care? If your salon provides outstanding service and outcomes with an eye to the latest trends, what more could guests want? Which aspects of their experience matter to […]
Mastering Google: 4 actions your business must take
How well are you leveraging Google to show up in search, manage your reputation, and drive more bookings? Learn how your salon or spa can stand out.
How to create a spa and salon referral program
Referrals should be one of your key guest acquisition strategies. See if you need to revamp your current referral program and how good software can help.
How to avoid the risks of multiple software – and still use your favorites
Using multiple software systems to run your salon or spa isn’t just costlier, it’s also less efficient. Read on to see how to bring it all together.
8 practical ways AI can boost salon and spa revenue
AI is everywhere. But did you know it can help spas and salons be more profitable? Here’s how to start using AI-driven features to your advantage.
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