Gita Mani, Senior Content Specialist
Focused mostly on inbound marketing – aka wooing customers with killer content instead of chasing them with ads – Gita thrills in the power of language to shape buyer journeys. When not smithing words, she watches birds.
Latest from Gita Mani
Is a spa business profitable? Key factors for success
Discover market research tips, business planning steps, marketing strategies, and customer service excellence for long-term spa business profitability.
Payroll software features for beauty and wellness businesses
The Zenoti platform for salon and spa business management offers payroll software features that minimize errors and save staff time, comprehensive reports included.
The future of salons with AI technology
Discover how AI is transforming salons into efficient, customer-centric hubs, and learn about innovative AI technologies for salon automation.
Are nail salons profitable? Explore the secrets to success
Wondering how much nail salons make? Discover key strategies, profit margins, and costs to start your own nail salon.
Entrepreneurship for medical spa nurses
Opening a medspa as an RN: Steps, benefits, essential equipment, and software tools to streamline operations and ensure success.
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Mastering salon management for a thriving beauty business
Discover keys to effective salon management, and tips to motivate staff and satisfy clients.
Salon success series: How to open a salon
Starting a salon business? Our opening a salon checklist covers everything from market demand and licenses to location selection and budgeting.
How to choose a HIPAA-compliant medical spa software
Seeking HIPAA-compliant software for your medical spa? Get a compliance checklist and see which features help you improve the experience for clients and staff.
A guide to selecting the best POS system for salon and spa businesses in 2025
What is the best POS system for spa and salon brands looking to thrive in 2025? Explore the key features to look for when deciding what’s right for you.
Leverage 4 medspa industry trends to boost revenue in 2024
Discover ways to boost medspa revenue based on key industry trends found in the 2024 Beauty and Wellness Benchmark Report for Medspa from Zenoti. Free download.
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