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Gita Mani, Senior Content Specialist

Focused mostly on inbound marketing – aka wooing customers with killer content instead of chasing them with ads – Gita thrills in the power of language to shape buyer journeys. When not smithing words, she watches birds.

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Latest from Gita Mani

Medspa owner after creating a medical spa services menu
Medspa owner after creating a medical spa services menu
The ultimate guide to creating a medical spa services menu

Get tips on designing a medical spa services menu to attract and retain a diverse client base. Check out our detailed listing of wellness and aesthetic treatments.

Salon owner representing a list of the best beauty salon business names
Salon owner representing a list of the best beauty salon business names
108 beauty salon names to help you craft the perfect identity for your business

Discover creative and unique salon names ideas to set your business apart. Perfect for new and aspiring salon owners seeking a memorable identity.

Salon and spa owners with an open sign
Salon and spa owners with an open sign
Your guide to franchising your salon, spa, or medical spa

Discover the benefits and steps to franchising your salon, spa, or medical spa. Start your expansion journey with our comprehensive guide.

Innergize 2024 display with a crowd of beauty and wellness professionals
Innergize 2024 display with a crowd of beauty and wellness professionals
Top 10 reasons to attend Innergize 2024

Learn why Innergize 2024 is a must-attend for beauty and wellness businesses, offering stellar speakers, the $50K Deep End contest, and unparalleled networking.

Beauty services that don’t require a license: 8 career paths to explore

Discover popular beauty services that don’t require a license. Learn how to navigate the industry and explore career opportunities.

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Business owner mastering spa service pricing strategy
Business owner mastering spa service pricing strategy
Mastering spa pricing strategy for greater profits

Find spa pricing strategies to enhance profitability and customer loyalty. Learn key factors, models, and techniques to optimize your spa pricing strategy.

Successful salon appointment representing a guide to salon branding
Successful salon appointment representing a guide to salon branding
The ultimate guide to salon branding in 2025

Discover effective salon branding strategies. Learn how to create a unique salon identity that attracts customers and keeps them loyal. Elevate your brand with our tips.

Medical spa professional exploring license requirements to open a business
Medical spa professional exploring license requirements to open a business
Medical spa and spa license requirements to start your wellness business

Discover essential spa license requirements and medical spa licensing to start your wellness business. Learn key steps for compliance in the US and UK.

Massage appointment representing successful spa marketing ideas for business growth
Massage appointment representing successful spa marketing ideas for business growth
The ultimate guide to spa marketing ideas for business growth

Discover marketing strategies that help spas improve their visibility and attract clients. Get tips on creating content, choosing distribution channels, and more.

Revolutionizing employee management in the beauty and wellness industry
Revolutionizing employee management in the beauty and wellness industry
Revolutionizing employee management in the beauty and wellness industry

Learn how employee management software can streamline scheduling, payroll, performance tracking, and communication for beauty and wellness businesses.

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