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Gita Mani, Senior Content Specialist

Focused mostly on inbound marketing – aka wooing customers with killer content instead of chasing them with ads – Gita thrills in the power of language to shape buyer journeys. When not smithing words, she watches birds.

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Latest from Gita Mani

Phone with icons, representing social media for salons and spas
Phone with icons, representing social media for salons and spas
The do’s and don’ts of social media for salons and spas

Get useful tips and best practices from a recent webinar featuring W Nail Bar founders Manda Mason and Lauren Vesler.

Picture of a medspa membership appointment
Picture of a medspa membership appointment
How medspa memberships boost business and keep clients coming back

Boost your medspa’s growth and client loyalty with creative medspa membership ideas. Discover strategies to strengthen your business and attract more clients.

Spa appointment representing how to sell gift cards online
Spa appointment representing how to sell gift cards online
Creative salon and spa membership ideas to pamper clients and drive revenue

Get innovative salon and spa membership ideas to enhance client retention, featuring creative perks, pricing strategies, and real success stories.

Business owner after updating salon service menu
Business owner after updating salon service menu
Update your salon service menu – top tips and advice

Discover how an optimized salon service menu can attract clients. Read on for key tips to refine your service offerings and explore the benefits of a digital menu.

Spa appointment representing how to sell gift cards online
Spa appointment representing how to sell gift cards online
How to sell gift cards online: A comprehensive guide for salons and spas

Tap into new revenue with online gift cards – our guide offers social media and gift card marketing tips for salons and spas. Grow your client base and have fun doing it.

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5 strategies to address fitness club management challenges

Discover key strategies to address club management challenges, and see how fitness software improves operational efficiency and member management.

10 salon loyalty program examples to boost client retention

Discover how salon loyalty programs can transform your business by increasing client satisfaction and revenue. Find strategies to use for your salon.

5 club member retention strategies for your fitness club

Discover club member retention strategies to keep your fitness club thriving. See which tools help reduce turnover and improve member retention in clubs.

150 nail salon names for memorable branding

Looking for the perfect name for your nail salon? Get 150 nail salon name ideas, ranging from cute to classy, and the steps to secure the one you land on.

Choosing the right salon equipment for business success

New to salon ownership or revamping your business? See how to choose salon equipment to boost service quality and make your beauty business more welcoming.

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