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Emily Martin, Guest Writer

A self-confessed bookworm with a passion for languages and weaving together words. Happiest when immersed in nature, either on horseback or skis, or curled up with a good thriller. Emily’s writing focuses on sharing trends and insights impacting the beauty and wellness industry.

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Latest from Emily Martin

Picture of a haircut appointment representing a how-to guide for salon success
Picture of a haircut appointment representing a how-to guide for salon success
Your ultimate how-to guide for salon success

The ultimate salon management guide. Learn about which salon management software is right for your business and the benefits of going cloud-based

Software for salons and spas: Is it necessary?

Business management software can help your salon or spa business thrive. Read how good software increases efficiency, elevates your guest experience, and more.

How beauty and wellness brands are getting ahead with a mobile-first strategy

Major players like Uber and Starbucks are utilizing mobiles for a seamless guest experience. Here’s why salons and spas should do the same.

Salon owner choosing a online scheduling app
Salon owner choosing a online scheduling app
What is an online scheduling app? And does your salon need one?

Learn how an online scheduling app can lead to more bookings, decrease costs, and create a positive environment for your salon and spa staff.

7 key features to consider when upgrading your salon POS software

The right point of sale system can make a world of difference for your hair salon, but how do you know it’s the perfect fit? This guide can help.

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5 reasons growing medspas upgrade their software

Medspas are upgrading their beauty and wellness software to support their growth in 2025. Discover the most common reasons for switching.

3 Ways a Training Program Increases Employee Retention

In the midst of the Great Resignation, beauty & wellness businesses are struggling to retain talent. Learn how education can increase employee retention.

6 ways medical spa software elevates patient experience

As a medspa provider, patient experience should be a top priority. Learn how medical spa software can help elevate their experience and increase loyalty.

How to choose the best POS software for your small business

A great POS software is essential for your small business. The right system can manage your spa or salon’s billing, inventory, guest experience, and more.

Barber smiling representing beauty and wellness New Year's resolutions
Barber smiling representing beauty and wellness New Year's resolutions
Top 5 New Year’s resolutions for beauty and wellness businesses

Intuitive management software allows you to get back to serving your guests faster. Learn the software features you need for your 2025 business resolutions.

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