46 results

Industry InsightsMarketing

Barbershop owner with full chairs

April barbershop marketing guide 2026: Key dates and campaign ideas

Fresh cuts, full books, and a chair worth coming back to — here's how to make April your barbershop's most intentional month yet.

Cheryl ColeCheryl Cole

How salons get clients from Instagram (not just likes)

How salons get clients from Instagram (not just likes)

Learn how salons get clients from Instagram by turning attention into bookings. See how content, booking paths, and systems work together to drive real growth.

Rosie GreavesRosie Greaves

Beauty Budget Breakdown: How Americans Prioritize Self-Care

Beauty budget breakdown 2026: How clients prioritize their wellness spending — and what it means for your business

We surveyed 1,000 U.S. adults about beauty and wellness spending to reveal what clients prioritize, sacrifice, and how providers can adapt.

Cheryl ColeCheryl Cole

infographic-minimum-star-ratings-clients-accept-2026

Infographic: The review line | Minimum ratings clients will accept in 2026

For salon, spa, and medspa owners, your star rating isn't just a score. It's the first filter clients use before they ever consider booking with you.

Cheryl ColeCheryl Cole

March medspa marketing ideas

The ultimate March marketing guide for medspas: Key dates and creative ideas

Step into spring with March medspa marketing ideas that elevate your client experience, fill your treatment rooms, and close Q1 at the top of your game.

Cheryl ColeCheryl Cole

March salon marketing ideas

The ultimate March marketing guide for salons: Key dates and creative ideas

From prom season to St. Patrick's Day, get the March salon marketing ideas and campaign inspiration you need to close Q1 strong.

Cheryl ColeCheryl Cole

The Q1 2026 beauty and wellness marketing calendar

The Q1 2026 beauty and wellness marketing calendar

Start the year strong with a strategic marketing calendar that fills your books and builds momentum.

Emily HolzerEmily Holzer

Why fitness gift cards may be the secret to gym membership expansion in 2026 

Why fitness gift cards may be the secret to gym membership expansion in 2026 

Unlock new revenue streams in your gym by introducing fitness gift cards, and explore ways to convert recipients into loyal members.

Rosie GreavesRosie Greaves

The ultimate December marketing guide for spas: Key dates and creative ideas

The ultimate December marketing guide for spas: Key dates and creative ideas

Wrap up the year on a high note with thoughtful December spa marketing ideas and inspiration for unique campaigns.

Emily HolzerEmily Holzer

QUIZ: How Gen Z–ready is your salon or spa?

QUIZ: How Gen Z–ready is your salon or spa?

Is your salon or spa welcoming to Gen Z? Take our free quiz using the latest survey data to determine if your business is Gen Z-ready.

Cheryl ColeCheryl Cole

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