67 results

Industry InsightsClient Acquisition

The silent churn crisis: What 2026 gym survey data reveals

The silent churn crisis: What 2026 gym survey data reveals

More than half of gym members stop attending without ever canceling. New 2026 data from 1,393 U.S. gym members reveals why, and what operators can do about it.

Cheryl ColeCheryl Cole

2026 gym member survey: What today's fitness consumers actually want

2026 gym member survey: What today's fitness consumers actually want

New research from 1,393 U.S. gym and health club members reveals the trends gym owners and operators need to act on now.

Cheryl ColeCheryl Cole

Barbershop membership programme guide — Zenoti 2026

Barbershop Membership Programme Guide: How to Build, Price, and Retain Members

How to build a barbershop membership programme: tiers, unlimited haircut pricing, EFT collection, churn reduction, and member marketing. Includes 2026 benchmark data.

Cheryl ColeCheryl Cole

Two salon professionals reviewing business performance data on a desktop computer at a salon front desk.

What's really driving growth in European salons, spas, and aesthetic clinics in 2026

The data is in. Here's what Zenoti's 2026 European Beauty and Wellness Benchmark Report reveals about growth, retention, and what separates top-earning salons, spas, and clinics from the rest.

Cheryl ColeCheryl Cole

Medspa owner pointing to skincare retail products on display shelves at a medical spa.

June medspa marketing ideas: Key dates and campaigns for 2026

Make the most of June 2026 with medspa marketing ideas for Father's Day, Global Wellness Day, Pride Month, and more.

Cheryl ColeCheryl Cole

Salon trends 2026: 6 data-backed strategies driving revenue growth in 2026

Salon trends 2026: 6 data-backed strategies driving revenue growth in 2026

New guest visits are falling at salons across the board, but some are growing faster than ever. Here's what the 2026 Benchmark Report says they're doing differently.

Cheryl ColeCheryl Cole

Salon owner benefitting from a strong booking flow

Salon booking flow optimization: How top operators are converting more guests in 2026

New guest visits declined across every vertical in 2025. Your booking flow is where you capture new guests or lose them. Here's what the data says smart operators are doing differently.

Cheryl ColeCheryl Cole

Two salon or medspa front desk staff members reviewing data together at a reception desk, one seated at a laptop and one standing with a tablet

The revenue decision that happens before the appointment book

The booking decision happens before anyone sits in the chair. Here's what smart salon, spa, and medspa owners are doing about the revenue they can't see.

Cheryl ColeCheryl Cole

How salons get clients from Instagram (not just likes)

How salons get clients from Instagram (not just likes)

Learn how salons get clients from Instagram by turning attention into bookings. See how content, booking paths, and systems work together to drive real growth.

Rosie GreavesRosie Greaves

Beauty Budget Breakdown: How Americans Prioritize Self-Care

Beauty budget breakdown 2026: How clients prioritize their wellness spending — and what it means for your business

We surveyed 1,000 U.S. adults about beauty and wellness spending to reveal what clients prioritize, sacrifice, and how providers can adapt.

Cheryl ColeCheryl Cole

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