58 results

FitnessBusiness Growth

What we're watching at Innergize 2026: The themes reshaping beauty and wellness

What we're watching at Innergize 2026: The themes reshaping beauty and wellness

Beauty and wellness has hit an inflection point. See why Innergize has become the industry's must-attend event for operators serious about growth.

Cheryl ColeCheryl Cole

The silent churn crisis: What 2026 gym survey data reveals

The silent churn crisis: What 2026 gym survey data reveals

More than half of gym members stop attending without ever canceling. New 2026 data from 1,393 U.S. gym members reveals why, and what operators can do about it.

Cheryl ColeCheryl Cole

how-to-get-more-gym-members

How to get more gym members: 12 proven strategies for gyms and health clubs

67% of gym members joined because of a recommendation. Here are 12 proven strategies independent gyms and health clubs use to grow membership — from seasonal promotions and referral programmes to lead conversion and 30-day onboarding.

Cheryl ColeCheryl Cole

2026 gym member survey: What today's fitness consumers actually want

2026 gym member survey: What today's fitness consumers actually want

New research from 1,393 U.S. gym and health club members reveals the trends gym owners and operators need to act on now.

Cheryl ColeCheryl Cole

How to win gym chargebacks: Why most disputes are lost (and how AI fixes that)

How to win gym chargebacks: Why most disputes are lost (and how AI fixes that)

Most gym membership chargebacks are lost not because the gym was wrong, but because the evidence never gets submitted. Here's how AI is changing the outcome.

Cheryl ColeCheryl Cole

Zenoti vs. Mangomint (2026) An Honest Side-by-Side Comparison

Zenoti vs. Mangomint (2026): An honest side-by-side comparison

Zenoti vs. Mangomint compared for 2026 — features, pricing, multi-location, AI tools, medspa support, and what real users say. Which platform fits your salon or spa?

Cheryl ColeCheryl Cole

Beauty Budget Breakdown: How Americans Prioritize Self-Care

Beauty budget breakdown 2026: How clients prioritize their wellness spending — and what it means for your business

We surveyed 1,000 U.S. adults about beauty and wellness spending to reveal what clients prioritize, sacrifice, and how providers can adapt.

Cheryl ColeCheryl Cole

March gym marketing ideas

The ultimate March marketing guide for gyms: Key dates and creative ideas

Spring into action with March gym marketing ideas that energize your members, fill your classes, and set your fitness business up for its strongest season yet.

Cheryl ColeCheryl Cole

The ultimate February marketing guide for gyms: Key dates and creative campaigns

The ultimate February marketing guide for gyms: Key dates and creative campaigns

Power through February with gym marketing that fuels commitment, builds confidence, and keeps momentum alive.

Emily HolzerEmily Holzer

How gift cards can fuel post-holiday growth for salons, spas, medspas, barbershops, and fitness studios 

How gift cards can fuel post-holiday growth for salons, spas, medspas, barbershops, and fitness studios 

Maximize revenue and nurture new customers with our cross-industry playbook. Learn practical strategies to create boost retention and gift card redemptions after the holiday rush.

Grace TrumpfellerGrace Trumpfeller

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