33 results

More than half of gym members stop attending without ever canceling. New 2026 data from 1,393 U.S. gym members reveals why, and what operators can do about it.

Cheryl Cole

67% of gym members joined because of a recommendation. Here are 12 proven strategies independent gyms and health clubs use to grow membership — from seasonal promotions and referral programmes to lead conversion and 30-day onboarding.

Cheryl Cole

New research from 1,393 U.S. gym and health club members reveals the trends gym owners and operators need to act on now.

Cheryl Cole

We surveyed 1,000 U.S. adults about beauty and wellness spending to reveal what clients prioritize, sacrifice, and how providers can adapt.

Cheryl Cole

Maximize revenue and nurture new customers with our cross-industry playbook. Learn practical strategies to create boost retention and gift card redemptions after the holiday rush.

Grace Trumpfeller

Turn resolutions into results with January gym marketing ideas that emphasize renewal, routine, and real transformation.

Emily Holzer

Unlock new revenue streams in your gym by introducing fitness gift cards, and explore ways to convert recipients into loyal members.

Rosie Greaves

Turn holiday energy into progress with December gym marketing ideas that keep your community moving and engaged.

Emily Holzer

Help your gym stand out this November with timely promos, seasonal themes, and fresh campaign ideas.

Emily Holzer

In 2025, 48% of wellness brands lost loyal clients. Discover data-backed strategies to rebuild client loyalty and retention in 2026.

Cheryl Cole