The Check-In Newsletter – Jan 7, 2026: Must-know marketing tips for 2026

Happy Wednesday! As we step into 2026 and teams move from reflection to execution, now is the ideal time to sharpen your messaging and align on priorities for the months ahead. This edition brings together practical insights and fresh ideas to help you build momentum early in the year and turn planning into real results.

In 2025, 48% of wellness brands lost loyal clients. If that number feels uncomfortably close to home, you’re not alone. The good news? With the right data and strategies, you can rebuild trust, deepen loyalty, and keep your clients coming back in 2026.

Unpack 2026 loyalty strategies

Personalization is a proven revenue driver for beauty and wellness businesses, especially when connecting with Gen Z. Clients increasingly value (and expect) tailored experiences — and many are willing to pay a premium for them.
Quiz: What percentage of Gen Z clients say they would pay more for personalized service?
A) 58%
B) 62%
C) 74%
D) 81%
Think you know the answer? Scroll down to find out!

Start the year strong with a marketing calendar tailored to your business. The Q1 Beauty and Wellness Marketing Calendar can help fill your books and take the pressure off campaign planning, so you can focus on serving your clients while building real momentum for the year ahead.

Get the scoop

Start the year strong with thoughtful January marketing ideas that support your salon’s goals and set the tone for the months ahead.
Improve salon marketing

Learn how to turn medspa gift card users into loyal, long-term clients to drive stronger retention and year-round revenue.
Leverage medspa gift cards

As holiday gift cards bring new guests through your doors, learn how to convert them into long-term members with strategic follow-ups and frictionless booking.
Boost spa memberships

Turn New Year’s resolutions into measurable results with January gym marketing campaigns that motivate renewal, consistency, and real transformation.
Gym marketing ideas

January 17 is National Use Your Gift Card Day — an ideal moment to drive appointments and inspire new clients to book. Launch campaigns with a special add-on or incentive for new gift card users, or simply remind them to book an appointment rather than letting their gift go to waste.
Want more timely tips, ideas, and inspiration? 
View the Q1 2026 marketing calendar

D) 81% of Gen Z clients say they would pay more for personalized services. As you plan changes for the new year, now may be the time to launch a fresh personalization strategy.

Source: Wellness Loyalty Gap Survey, Zenoti, 2025

That's all for today, but we will check back with more updates and growth insights in just two weeks!