GlossGenius vs Square: how they compare as your salon, spa or medspa grows

Both run online booking, deposits, cards on file, packages, marketing, payroll and multiple locations for salons, spas and medspas. GlossGenius Reception answers calls and texts around the clock, and GlossGenius offers medspa charting with SOAP notes, photo markup and medical director sign-off. Square Assistant lets clients confirm, cancel or reschedule by text, and Square can send digital forms automatically once an appointment is booked. For growing businesses, Zenoti links couples bookings across two therapists and two rooms, retries failed membership payments at intervals you set, and offers e-prescribing for medspas, with an AI Workforce that runs across the platform, from AI Receptionist on the phone line to AI Scribe in the treatment room.

GlossGenius reserves rooms and equipment automatically at booking and lets one client book several professionals online. Square books the rooms, stations, equipment or chairs a service needs and lets a client book one appointment with services from different staff. Neither states couples bookings publicly. A Zenoti couples booking gets two therapists and two treatment rooms, and the bookings are linked so they run in parallel.

GlossGenius Reception answers calls and texts 24/7, books into your GlossGenius calendar and follows your deposit, card on file and cancellation policies. Square Assistant is an automated messaging tool that lets clients confirm, cancel or reschedule by text, 24/7, and an AI voice receptionist from NextClient AI is listed in the Square App Marketplace. Zenoti's AI Receptionist answers missed and after-hours calls 24/7, books single or multiple services, offers a reschedule when a guest calls to cancel, and transfers to your team when a guest asks. It is one agent in Zenoti's AI Workforce, alongside AI Concierge on HyperConnect, which analyzes every call and text for missed bookings and upsells, Zeenie, an assistant that answers questions about your business inside Zenoti, Smart Marketing campaigns and, for medspas, AI Scribe. AI agents are available on Zenoti's AI Plus package.

GlossGenius charts include SOAP notes, before and after photos with markup, product lot, units and expiration, and medical director sign-off, and its forms and waivers are built into booking. Square can send digital forms automatically once an appointment is booked and keeps notes and booking history in customer profiles. Zenoti records injectables by product, units per zone, lot and expiry, links photos to each visit, offers e-prescribing through Surescripts, and offers AI Scribe as a paid add-on.

Yes. GlossGenius Payroll handles federal, state and local payroll taxes with automated filing in all 50 states, for W-2 employees and 1099 contractors. Square Payroll files and pays federal and state taxes and files W-2s and 1099-NECs at year end. Zenoti calculates commissions from closed invoices, pays digital tips into each employee's Zenoti Wallet at the end of every shift, and in the US handles federal and state payroll tax filings and payments across all 50 states.

Yes. GlossGenius runs every location on one login, with one booking site that shows all your locations and reporting by location. Square manages the calendar, staff and online bookings across locations, keeps customer profiles organized across them, and offers royalty calculation for franchises. Zenoti sets the catalog and pricing once, with franchisor-level control over what each location can change, tracks settlements between locations, calculates franchisor royalties on actual revenue, and runs one location or many on the same platform.

GlossGenius sells prepaid packages and recurring memberships in person or online, with automated billing. Square sells packages as a prepaid series of services or classes and subscriptions for services online, and membership apps such as Submatic are listed in its App Marketplace. In Zenoti, failed card payments are retried at intervals you set, members can freeze or skip payments and share benefits with family and friends, and benefits can be redeemed at any of your locations.

The move runs in five phases: scope, migrate, configure, validate, and train and go live. Most single locations are live in about four weeks, and your implementation team scopes the exact timeline with you.

Zenoti offers a live demo built around your salon, spa or practice. It does not offer a self-serve free trial.

GlossGenius's pricing page lists Standard at $28 a month ($24 billed annually), Gold at $56 a month ($48 billed annually) for teams up to nine staff and Platinum at $168 a month ($148 billed annually) for teams of ten or more, with Reception AI at $50 a month and Payroll at $40 a month plus $6 per seat. Square Appointments lists a Free plan at $0 a month per location, Plus at $49 a month per location and Premium at $149 a month per location, with processing fees on each payment. Both as shown on November 11, 2026. Zenoti does not publish list prices, so any figures you see on third-party sites are estimates rather than Zenoti's. Zenoti quotes each business on its locations and the modules it uses, and a single location, including a solo operator, runs on the same platform as large groups, so ask for a quote in your demo and include the add-ons you pay for today when you compare.

No. More than 30,000 salon, spa and medspa businesses across 50+ countries use Zenoti, and a single location, including a solo operator, runs on the same platform as large multi-location brands.

Not the one you may have read about. Zenoti runs the whole business, so no single person learns all of it: Zenoti University gives each role its own short online courses, so a stylist or therapist learns their calendar and checkout, an injector learns charting and photos, the front desk learns deposits, memberships and the waitlist, and the owner learns reports and payroll. Your implementation team configures the system with you before go-live and stays on afterwards, and a solo operator runs the same platform as a 450-location brand, set up for the size they are today.

Yes. Ask when you book your demo and your Zenoti specialist will set it up. Until then, the case studies and reviews on this page come from salon, spa and medspa owners and managers who made the move.