Case Study

Buff Wax Spot

Buff Wax Spot's AI Receptionist and HyperConnect intercept 74% of missed calls, resolve 63% without staff, and turn 33% of missed calls into bookings.

Buff Wax Spot case study: 74% of missed calls handled by AI
Case Study

Buff Wax Spot, Edmonton, Alberta (3 locations), handles 74% of missed calls with Zenoti's AI Receptionist and HyperConnect. Data: August 2025–April 2026.

“Missed calls ultimately mean missed revenue opportunities. AI Receptionist offered a seamless way to extend our availability and provide that overall client experience — it has saved me a tremendous amount of time.”
— Lashaya Johnson, Store Supervisor, Buff Wax Spot

About Buff Wax Spot

Buff Wax Spot is Edmonton's original wax bar where smooth skin, no stress, and an inclusive, every-body-welcome experience are the standard. After outgrowing their previous software, they switched to Zenoti for its continuous innovation, user-friendly platform, and outstanding support — giving the business the tools needed to scale across 3 locations.

The Challenge

Buff Wax Spot's front desk team was stretched thin. While staff focused on guests in the studio, inbound calls went unanswered — and most of those callers never left a voicemail. Missed calls meant missed revenue, with no visibility into who called or what they needed. Closed Sundays and Mondays meant an entire two-day gap in availability, leaving bookings and client inquiries unaddressed until the next business day.

The Solution

Zenoti's AI Receptionist and HyperConnect gave Buff Wax Spot always-on availability, autonomous call handling, and complete visibility into every client interaction.

  • AI Receptionist handles missed calls after hours, on closed days, and during peak in-studio time
  • Clients receive assistance with bookings, reschedules and cancellations — without staff involvement
  • 40% upsell rate: AI proactively offers add-ons during the booking flow
  • HyperConnect transcripts give full visibility into every call — who called, what they needed, what was said
  • Callbacks made faster and more productive with AI-generated contact summaries

In Their Own Words

Always-On Availability

AI Receptionist is most valuable when the studio is closed — Sundays and Mondays — and during peak times when front desk staff are focused on guests. Clients receive assistance regardless of when they call, extending the business's availability without adding headcount.

Transcripts That Transform Callbacks

HyperConnect's call transcription feature changed how the team handles follow-ups. Staff can review exactly what was said, catch anything that was missed, and make callbacks faster and more productive — turning every call into a documented opportunity.

A Surprising Discovery

One of the biggest revelations was how many clients call but never leave a voicemail. AI Receptionist captures these interactions, engages callers with simple yes/no questions, and converts them — opportunities that were previously invisible and completely lost.

What They'd Tell Other Owners

Missed calls mean missed revenue. AI Receptionist ensures every client inquiry is acknowledged promptly, even when the team is busy serving in-studio guests. Zenoti's continuous innovation gives the business tools to scale without sacrificing the client experience.

Results

  • 74% of missed calls intercepted by AI.
  • 63% of calls resolved without staff.
  • 47% AI conversion rate (last 30 days).
  • 40% upsell acceptance rate.
  • 33% of missed calls became bookings.

Ready to dive in?

Get the full Case Study now.

Download now ↓