Updated November 11, 2026

Fresha vs Booksy: how they compare as your salon or spa grows

Fresha and Booksy both take online bookings with deposits, list you in a client marketplace, run checkout, memberships and marketing, and have AI that answers calls. The differences show up as you add stylists, therapists, members and locations, and that is where Zenoti, with an AI Workforce built into the same platform, comes in.

4.5out of 5 on Capterra, 1,295 reviews4.6Capterra customer service score30,000+salon, spa and medspa businesses use Zenoti

Fresha vs Booksy as you add stylists, therapists, members and locations

Fresha and Booksy

Booking, deposits, checkout, memberships, marketing, commissions, more than one location
  • AI Concierge (Fresha)
  • AI Receptionist, beta (Booksy)

Membership payment retries, shared memberships, payroll tax filing and franchisor royalties: not stated publicly

Zenoti

Booking, deposits, checkout, memberships, marketing, commissions, more than one location
Memberships that retry and shareUS payroll with tax filingFranchisor royaltiesAI Receptionist for missed callsHyperConnect AI ConciergeZeenie, the AI assistantSmart Marketing

One platform with an AI Workforce, at one location or many

Sources: Fresha memberships and pay run guides and AI Concierge page; Booksy features and AI Receptionist pages and Help Center; Zenoti memberships, payroll and franchise and AI Workforce pages. Competitor pages checked October 24, 2026; Zenoti pages rechecked November 11, 2026.

Salon and spa brands that run on Zenoti

AfrinaBBluntBlue TitBoardRoomDouglas JEpic Hair DesignsEveline CharlesExcentricFantastic SamsFranck ProvostGene JuarezIndiraIrwanteamLakmeLunatic FringeMelanie GilesNumber 76RegisRushSupercutsThe LoftToni&GuyTrevor SorbieTricociUrban NirvanaSalon BrandForestersSalon BrandSalon Brand18|8HStefanSalon BrandSalon BrandEleganceSalon BrandSalon Brand
Where you are coming from

Fresha vs Booksy: what you are moving from, and how each one handles it

Many owners weighing Fresha and Booksy are moving from another system, such as Square, Vagaro or StyleSeat. For each one: what owners want when they leave, how Zenoti handles it, and how Fresha and Booksy each handle it.

Moving off Square

Deposits, forms and calendar colors that follow each service

Each treatment needs its own deposit, its own intake form and its own color on the calendar, so the front desk can read the day at a glance.

How Zenoti handles it

Zenoti lets you choose which services require a deposit, as a fixed amount or a percentage of the service price, and sends intake and consent forms automatically as soon as an appointment is booked. Each stylist has their own calendar with color-coded service types, and Zenoti's Professional Services team imports your client records, upcoming appointments, notes and the balances you can provide.

See Zenoti online booking

Fresha

Payment policies that take a deposit, as a percentage or a fixed amount, or capture card details, with custom rules for specific services. Forms can be attached to services and sent automatically when an appointment is booked, and calendar colors can follow the team member, the service category or the status. You can import your client list and product list into Fresha.

Booksy

No-Show Protection set service by service, with a deposit at booking or a cancellation fee, custom intake forms and liability waivers clients complete at booking, and color-coded services on the calendar. Booksy's data transfer covers services, client databases, future appointments, reviews and photos.

Moving off Vagaro

Clients book their own stylist or therapist, at the hours each one works

Your regulars want the same stylist or therapist every time. Each one works different days and hours, and the book has to follow both.

How Zenoti handles it

In Zenoti, clients choose their preferred stylist or therapist when they book online and see that person's own availability, and only genuinely open slots are shown. Each stylist has their own working hours, break patterns and service menu, and availability rules enforce them automatically. Guests can book on your webstore or app, through Reserve with Google, Facebook or Instagram, or from a widget on your website.

Switched from Vagaro
“The level of support during the implementation process has been excellent.”
Barbara B., Beauty Salon. September 17, 2026. Read on Capterra
See hair salon scheduling

Fresha

Repeat appointments for regular clients, scheduled up to 12 months ahead, shifts set for each team member, and online booking through the Fresha marketplace, Reserve with Google, Facebook and Instagram, and a Smart Website.

Booksy

Recurring appointments for repeat clients, shifts and time off for each staff member, and booking through the Booksy for Customers app and booksy.com, Instagram, Facebook, Reserve with Google and a website widget.

Moving off StyleSeat

New clients should find you, and regulars should book you directly

A marketplace helps new clients find you. Once most of your book is regulars, you want them booking on your own site and profiles, under your own name.

How Zenoti handles it

Zenoti takes bookings on your own branded webstore and app, a widget on your website, Reserve with Google, Facebook and Instagram, and the booking page carries your salon's colors, logo and style. Automated email and text campaigns go out by guest behavior, so regulars hear from you, and you can prompt guests for feedback after their visit.

See Zenoti marketing

Fresha

The Fresha marketplace, where clients find and book you on the Fresha website and app, plus booking from Google, Facebook and Instagram and a Smart Website that stays connected to your Fresha account.

Booksy

Booksy Marketplace, where clients browse local profiles, reviews and portfolios. Booking from Instagram, Facebook, Reserve with Google and a website widget, and Booksy can import your reviews from another platform.

At a glance

Fresha vs Booksy: six problems to solve before you choose, and how Zenoti fixes them

Whichever you choose, these six decide how well it fits a salon or spa that is adding stylists, therapists, members or locations.

  1. Memberships
  2. Couples and spa days
  3. Color
  4. Pay
  5. Reports
  6. More locations

The problem

Memberships have to bill, freeze and retry on their own

A monthly membership keeps regulars coming back and evens out cash flow. Charging members by hand, or losing one to a declined card, wipes out the benefit.

How Zenoti fixes it

Zenoti bills memberships and packages automatically, with auto-renewals. Members can freeze or skip payments, share with family and friends, and redeem across your locations, and failed payments follow your retry and dunning rules instead of landing on the front desk. When a card payment fails, Zenoti retries the charge at intervals you set instead of lapsing the membership straight away. Clients can buy memberships on your webstore, in your app or at your kiosk.

Switched from Mindbody
“Zenoti offers a lot of customization and brings many parts of the business into one platform, including bookings, services, payments, packages, memberships, gift cards, and marketing tools.”
Natalia H., marketing lead. July 31, 2026. Read on Capterra
See memberships and packages

The problem

Couples treatments and spa days need two therapists, two rooms and one booking

Two friends want massages at the same time, then a facial and lunch. The booking has to hold both therapists, both rooms and the whole day, without the front desk juggling it.

How Zenoti fixes it

For a couples booking, Zenoti assigns two therapists and two treatment rooms and links the bookings so they run in parallel. A full spa day with massage, facial, body wrap and lunch books as a single experience, with each treatment scheduled in sequence and the right rooms and therapists assigned, and you can require a deposit or full prepayment for it. Rooms and therapists cannot be double-booked, and for resort spas Zenoti connects to your property management system and posts charges to guest folios.

See the spa appointment app

The problem

Color clients need development time, linked services and their formula

A full color takes hours, but the stylist is free while it develops. Cut, color and treatment should book as one visit, and the formula has to be there next time.

How Zenoti fixes it

Zenoti blocks color development time separately from application and finishing, so the stylist can take another client while the color develops. Cut, color and treatment book as one linked appointment with the time worked out automatically, and each client's color formula is stored in their profile, where any stylist can see it at booking or check-in. When the color service is done, the products used come off backbar stock based on the service record and the formula on file.

See hair salon software

The problem

Every stylist and therapist is paid differently

One stylist is on tiered commission, a therapist is paid by the hour, an assistant shares a color service and someone rents a chair. Payroll still has to be filed on time.

How Zenoti fixes it

Zenoti calculates commission from every closed invoice, as flat amounts, percentages or tiered rates, and splits a service when two providers share a guest. You can deduct product cost before commission, so a commission on a color service doesn't pay out a share of your product cost, and chair rental can be billed at a flat rate, a percentage, or daily or weekly. In the US, Zenoti payroll files federal and state taxes across all 50 states, with W-2s and 1099s, and digital tips can land in each employee's Zenoti Wallet at the end of every shift.

75% reduction in payroll processing time
at OC Waxing, five salons in Orange County, California. Read the case study
See payroll and tipping

The problem

You need each stylist's and each location's numbers, and a sense of what normal looks like

Rebooking, retention and revenue per stylist or therapist show you where to coach. You also want to know whether your no-show rate is high for a business like yours.

How Zenoti fixes it

Zenoti compares booking, retention and revenue by location, provider or service type, and industry-wide benchmarks collected from 30,000+ businesses show whether your no-show or cancellation rates are above or below industry norms. Commission reports run for one location or across your whole business. Zeenie, Zenoti's built-in AI assistant, answers questions such as which stylists have the highest rebooking rate, or how this month's no-show rate compares with last month, in real time.

74.8% total rebooking rate
at TONI & GUY NZ in Auckland, where stylists see their rebookings and per-provider revenue in Zenoti dashboards. Read the case study
See business intelligence

The problem

A second location shouldn't mean a second system

Clients and memberships should work at every location, staff may cover more than one, and you need the numbers for each site and for the business as a whole.

How Zenoti fixes it

Zenoti runs all your locations on one system. You set the catalog, promos, pricing and configuration once and decide what each location can change, staff can be shared between branches, memberships, packages and gift cards redeem across locations, and reporting rolls up for the business or splits by location. For franchises, Zenoti calculates franchisor royalties on actual revenue and tracks what each location owes when a guest buys at one and redeems at another.

Switched from Vagaro
“The new system allows for business growth and expansion into new markets.”
Paul C., Co-owner. July 15, 2026. Read on Capterra
See Zenoti for multi-location brands
See these fixes in a demoA walkthrough built around your own services, stylists, therapists, rooms, memberships and pay rules.
Feature by feature

Fresha vs Booksy: feature comparison, with Zenoti

Checked against each vendor's public pages on October 24, 2026, with Zenoti's pages and both vendors' pricing pages rechecked on November 11, 2026. "Not stated publicly" means we could not find it on that vendor's public pages, not that it is missing, so ask in your demo. Plans and add-ons differ by vendor, so confirm what your plan includes. The last column shows one published result for each capability, with its source.

4built into Zenoti, no partner needed
18covered by all three platforms
4partly covered by Fresha or Booksy
2not stated publicly by Fresha or Booksy

How to read this comparison

Built in
Native to that vendor's platform.
All three
All three vendors list it.
Partial
Part of the capability is listed; see the detail.
Via partners
Listed by that vendor as a partner integration.

Not stated publicly means we couldn’t confirm it from public information, not that the product lacks it.

Impact with Zenoti:Revenue upRevenue saved

CapabilityFreshaBooksyZenotiImpact with ZenotiOne published result per capability, with its source
Booking and the front desk
Online bookingAll threeFresha marketplace website and app, Reserve with Google, Facebook and Instagram, and a Smart WebsiteAll threeBooksy for Customers app and booksy.com, Instagram, Facebook, Reserve with Google and a website widgetAll threeBranded webstore and app, website widget, Reserve with Google, Facebook and Instagram
Revenue up:
30%of bookings online, with guests adding services and upgradesSpalon Montage, a hair-led salon and spa
Client marketplaceBuilt inFresha marketplace on the web and in the Fresha appBuilt inBooksy Marketplace, where clients browse local profiles, reviews and portfoliosNo client marketplace; bookings come through your own webstore, app, Google and social profiles
Marketplace new-client feesA one-time 20% commission, with a $6 minimum, on new clients who discover you through the Fresha marketplace; clients from your own channels are freeOptional: Boost takes a one-time 30% of a new client’s first visit, up to $100, only while Boost is turned on; no commission otherwiseNo client marketplace; clients book you directly on your own webstore, app, Google and social profiles
Couples and group bookingsAll threeGroup appointments (online, up to 6 people) and service bundles booked in parallel across team members, with separate rooms for a couples massageAll threeGroups of 2 to 10, Combo Services booked in parallel, and clients can book for family and friendsAll threeCouples bookings with two therapists and two treatment rooms linked to run in parallel; group bookings online and at the kiosk

​

Rooms and equipmentAll threeResources for rooms, equipment and spaces, assigned to services so they aren't double bookedAll threeResources such as rooms or equipment assigned to services so they aren't double bookedAll threeTherapist schedules and treatment room availability checked together; rooms and therapists can't be double-booked

​

Spa days and multi-service visitsAll threeService bundles booked in sequence or in parallel, shown as one item on the menuAll threeCombo Services booked in sequence, with optional processing time between services, or in parallelAll threeA full spa day books as a single experience, with each treatment scheduled in sequence and rooms and therapists assigned

​

Hotel and resort spasPartialProperty management system integration not stated publicly; Fresha's spa page names hotel and resort spasNot stated publiclyBuilt inConnects to hotel property management systems, including Oracle Opera, and posts charges to guest folios
Revenue up:
3–4%same-store revenue growth with AI Concierge, vs ~2%Zenoti 2026 Benchmark Report (Zenoti-stated)
Color services and processing timeAll threeProcessing time frees the team member while color develops; color formulas saved in client notesAll threeProcessing Time makes a color client's processing break bookable; formula details in private client notesAll threeDevelopment time blocked separately, so the stylist can take another client while color develops; formula stored on the client’s profile; backbar use deducted based on the formula on file

​

Deposits and no-showsAll threeDeposits as a percentage or fixed amount, or card details captured, with no-show and late cancellation feesAll threeDeposits or cancellation fees set per service as a percentage of the service costAll threeA deposit or full payment at booking, per service, as a fixed amount or a percentage, with card details captured so no-show policies apply automatically
Revenue saved:
$100,000+recouped in revenue lost to no-showsVan Michael Salons, eight Atlanta locations
Forms and client recordsAll threeForms sent automatically per service, patch tests, notes, and files such as before and after photosAll threeCustom intake forms and waivers at booking; private notes and photos on the client cardAll threeIntake and consent forms sent as soon as an appointment is booked, with real-time completion tracking; notes and before and after photos per visit
Revenue saved:
70%+of forms completed on guests’ own devices before the visitAbout Face, a skin clinic
WaitlistAll threeClients join the waitlist online, and Fresha can notify them automatically when a slot opensAll threeAutomated waitlist texts clients a link to book when a slot opensAll threeGuests join online, and the next guest is notified when a slot opens
Revenue up:
$780Kfrom 18,000+ waitlist fills, up to ~$763 a month a locationZenoti users (Zenoti-stated)
in 2024
AI, marketing and loyalty
AI call answeringAll threeAI Concierge answers calls and messages 24/7, books and reschedules, and transfers calls to your teamAll threeAI Receptionist, in beta, answers calls day or night and books in English or SpanishAll threeAI Receptionist answers missed and after-hours calls 24/7, books by voice or text, upsells add-ons and offers a reschedule when a guest cancels; hands over to your team
Revenue up:
1 in 3missed calls converted, 25% of them with an upsellZenoti AI Receptionist (Zenoti-stated)
Email and text marketingAll threeAutomated messages by email, text and WhatsApp, including rebooking reminders, birthdays and win-backsAll threeMessage blasts, plus automated welcome, rebooking, win-back and birthday messagesAll threeSmart Marketing sends email and text campaigns automatically by guest behavior, with audiences by service history, visit recency or loyalty tier; Zeenie drafts the content for your team to approve; feedback prompts after a visit
Revenue up:
$50,000+and 134 guests recovered with win-back campaignsUnique Laser Hair Removal & Skin Clinic
March to July 2021
Loyalty and gift cardsAll threePoints, up to five tiers and referrals, across all your locations; gift cards clients can shareAll threeDigital stamp cards; gift cards sold online and at checkoutAll threeLoyalty points on every service and retail purchase, flat or tiered, and referrals; physical and digital gift cards sold online, in store and in the app
Revenue up:
2.9xmore visits from members, and 35% more per visitZenoti platform data (Zenoti-stated)
Staff and pay
Commissions and tipsAll threeFixed or tiered commission, with rates by service, product, day or location; tips flow into pay runsAll threeCommission as a percentage or fixed amount by staff member and type of sale; tips at checkoutAll threeFlat, percentage or tiered commission from every closed invoice, with splits and product-cost deductions; same-day tip payouts to the Zenoti Wallet

​

Booth and chair rentersAll threeIndependent team members set up as merchants receive client payments into their own Fresha WalletAll threeA Shared Location lists businesses at one address under one profile, each with its own accountAll threeChair rental billed at a flat rate, a percentage, or daily or weekly

​

Payroll and tax filingPartialPay runs pay wages, commissions and tips from the Fresha wallet; payroll tax filing not stated publiclyPartialCommissions and tips calculated automatically at checkout; payroll tax filing not stated publiclyBuilt inUS payroll that files federal and state taxes across all 50 states, with W-2s and 1099s, next-day direct deposit and unlimited payroll runs
Revenue saved:
−75%payroll processing time, from two hours to half an hourOC Waxing, five salons in Orange County, California
Memberships, stock and locations
Recurring membershipsBuilt inPayments collected automatically each billing cycle; the business can pause a client’s membershipPartialMemberships and packages sold and redeemed at checkout on web or tablet; recurring billing not stated publiclyBuilt inAuto-billing and renewals, freeze or skip, family and friends sharing, retry and dunning rules, and use across locations
Revenue up:
8% vs 2%sales growth, membership vs non-membership salonsZenoti 2026 Benchmark Report (Zenoti-stated)
Packages and seriesAll threePackages of sessions, products and discounts redeemed over time, with expiry remindersAll threePackages sold and redeemed at checkout on web or tabletAll threePrepaid packages, with usage tracked across visits and locations

​

InventoryAll threeStock orders, low-stock alerts, internal-use products and transfers between locationsAll threeRetail and professional stock by storage location, product use logged at checkout, low-stock reportsAll threeBack-bar use tracked when a service is performed; alerts or purchase orders at set levels; stock moved across locations

​

More than one locationAll threeAll locations created and managed in one place, with schedules, team members, services, reports and product sales managed separately for eachAll threeA separate account for each location, which support can merge for a single loginAll threeAll locations on one system; catalog and pricing set once; memberships, packages and gift cards redeemed across locations
Revenue saved:
10 daysnotice to take a new location live, from a templateFoxy Box, 18 laser and wax bars on one login
Franchise royalties and settlementsPartialFranchisor royalties not stated publicly; Fresha describes automated payout routing for multi-site franchisesNot stated publiclyBuilt inFranchisor royalties calculated on actual revenue; settlements when a guest buys at one location and redeems at another
Revenue up:
~$9,900more revenue per center a month with high AI adoptionZenoti franchise customers (Zenoti-stated)
ReportsAll three44 standard reports, plus custom reports through Insights and a data connector for tools such as Power BI and TableauAll threeOver 50 built-in reports, including staff commissions and tips, and stockAll threeBooking, retention and revenue by location, provider or service, with benchmarks from 30,000+ businesses; Zeenie answers questions about your business in real time
Revenue saved:
3 minto gather performance data, down from an hour a dayTONI & GUY NZ, Auckland
Moving your dataAll threeYou import your client list and product list; gift cards and deposits are reviewed case by caseAll threeData transfer of services, client databases, future appointments, reviews and photosAll threeProfessional Services team imports client records, upcoming appointments, notes and the balances you can provide; cards on file on a separate track
Revenue saved:
−96%legacy data, with duplicate guest records mergedHand & Stone, 450+ locations
Built forSalons, barbers, nails, spas and saunas, medspas, massage, fitness and recovery, physical therapy, health practices, tattooing and piercing, pet grooming and tanningBarbers, hair, nail salons and nail techs, beauty pros, brows and lashes, massage, braids and locs, tanning and spasSalons, spas, medspas, fitness centers and barbershops, from single locations to franchises

"Zenoti-stated" marks a figure Zenoti publishes for the product or from its benchmark report, rather than a named customer result.

Built inNative to that vendor's platformAll threeAll three vendors list itPartialPart of the capability is listed; see the detailVia partnersListed by that vendor as a partner integration
Verified reviews

Fresha vs Booksy reviews on Capterra and G2

Each rating comes with the number of reviews behind it, as Capterra and G2 showed them on October 24, 2026. The split by ease of use, support and features follows.

Capterra

Capterra
Fresha
4.8/ 5
1,449 reviews, as of October 24, 2026
Booksy
4.4/ 5
482 reviews, as of October 24, 2026
Zenoti
4.5/ 5
1,295 reviews, as of October 24, 2026
Ease of use
Fresha4.8
Booksy4.4
Zenoti4.3
Customer service
Fresha4.8
Booksy4.3
Zenoti4.6
Features
Fresha4.7
Booksy4.3
Zenoti4.4
Value for money
Fresha4.8
Booksy4.3
Zenoti4.3

Scores out of 5, as each product's Capterra listing showed them on October 24, 2026. Booksy is listed on Capterra as Booksy Biz. Fresha on Capterra. Booksy Biz on Capterra. Zenoti on Capterra.

G2

G2 Momentum Leader, Spring 2026
Fresha
4.2/ 5
3 reviews, as of October 24, 2026
Booksy
4.8/ 5
9 reviews, as of October 24, 2026
Zenoti
4.5/ 5
318 reviews, as of October 24, 2026
Meets requirements
FreshaNot enough data
BooksyNot enough data
Zenoti8.9
Ease of use
FreshaNot enough data
BooksyNot enough data
Zenoti8.3
Ease of setup
FreshaNot enough data
BooksyNot enough data
Zenoti7.6
Ease of admin
FreshaNot enough data
BooksyNot enough data
Zenoti8.3
Quality of support
FreshaNot enough data
BooksyNot enough data
Zenoti9.1

Overall scores out of 5 from each product's G2 listing (Fresha, Booksy Biz and Zenoti). Sub-scores out of 10 from G2's comparison of the three; G2 shows not enough data for Fresha's and Booksy's sub-scores, so only Zenoti's appear. Ease of setup is Zenoti's lowest G2 score. Fresha on G2. Booksy Biz on G2. Zenoti on G2. G2 comparison.

Owners and managers who moved to Zenoti from Vagaro, Timely and Mangomint

Switched from Vagaro

A spa co-owner, after the move

“The onboarding team was amazing, and they assisted us in every step of the process.”

Paul C.Co-owner. July 15, 2026. Capterra

Switched from Timely

A manager, after the move

“The system is very comprehensive and offers a wide range of features that help streamline the day-to-day running of our business.”

Georga H.Manager. August 4, 2026. Capterra

Switched from Mangomint

"The Most Thorough and Supportive Software Transition I’ve Experienced"

“For the first time, I feel like I have software that won’t just keep up with my business.”

Toni L.Owner. July 7, 2026. Capterra

Capterra reviews constitute the subjective opinions of individual end users based on their own experiences and do not represent the views of Capterra or its affiliates. Excerpts are verbatim; read each review in full on Capterra.

Customer stories

Case studies from top hair salons and spas on Zenoti

From a 450+ location spa franchise to a hair salon in Auckland, in their own words and numbers.

Private salon-suite in Denver

Lost guests its Smart Marketing campaign brought back spent on average 7% more than others.

Read the case study
Luxury spa and salon in Morris Plains, NJ

Reached a 53% online and mobile booking rate within 24 hours of reopening after its COVID-19 closure.

Read the case study
Franchise spa brand

Centralized reporting saves time and keeps the business consistent across its franchise locations.

Read the case study
Switching to Zenoti

Switching from Fresha or Booksy to Zenoti

Whichever system you run today, the move follows Zenoti's implementation scope, from a migration scope you sign off to go-live. The five steps below summarize it. Plan the move around your calendar and keep your busiest weeks clear.

  1. Scope

    Zenoti analyzes your current data and prepares a migration scope for you to review and sign off.

  2. Migrate

    Client records, upcoming appointments, notes and the balances you can provide move to Zenoti, plus up to two years of past appointments and invoices where contracted.

  3. Configure

    Zenoti sets up the modules you subscribe to and role-based access, plus your webstore and app if you buy them.

  4. Validate

    Zenoti checks the migrated data, then you validate it and sign off.

  5. Train and go live

    Your team takes role-based online courses in Zenoti University, cutover runs the night before go-live, and Zenoti supports you for at least three business days after.

What moves

Zenoti's implementation scope covers client records, service menu, rooms, equipment and staff data, upcoming appointments, guest notes, the gift card, package, membership and loyalty balances you can provide, and up to two years of past appointments and invoices where contracted.

Cards on file

Saved cards move on their own track. Whether they can move depends on your current software and payment provider, which sends them encrypted straight to Zenoti Payments.

Plan my switchTell us your go-live date and the specialist plans backwards from it.
Book a demo

See your salon or spa running on Zenoti

Book a demo built around your business. A Zenoti specialist walks through your services, stylists and therapists, rooms, memberships and pay rules, and answers your questions about moving from Fresha, Booksy or your current system.

Book your demo

A Zenoti specialist will reach out to schedule your demo.

Questions

Fresha vs Booksy: questions salon and spa owners ask

What is the difference between Fresha and Booksy?

Both take online bookings with deposits, book groups, list you in a client marketplace, run checkout, memberships, commissions and marketing, set processing time for color services, and have AI that answers calls. Fresha bills memberships automatically, books a couples massage into two separate rooms through service bundles, and runs pay runs that pay wages, commissions and tips from the Fresha wallet. Booksy lets clients book for family and friends, can import your reviews from another platform, and its AI Receptionist is in beta. For growing salons and spas, Zenoti retries failed membership payments under your rules, lets members share with family and friends, files US payroll taxes and calculates franchisor royalties, and adds an AI Workforce that runs across the platform, from AI Receptionist on the phone line to Smart Marketing campaigns.

How do Fresha and Booksy handle couples treatments and spa days?

Fresha books service bundles in parallel across team members and can give each service its own resource, so a couples massage uses two separate rooms, and clients can book group appointments online for up to 6 people. Booksy's Group Booking schedules 2 to 10 people for the same service at the same time, and its Combo Services book in sequence or in parallel. In Zenoti, a couples booking gets two therapists and two treatment rooms, linked so the services run in parallel, and a full spa day books as a single experience.

How do Fresha and Booksy handle color services?

Both let the stylist take another client while color processes: Fresha adds processing time to a service, and Booksy makes a color client's processing break bookable. Both keep formula details in client notes. Zenoti blocks development time separately from application and finishing, books cut, color and treatment as one linked appointment, stores each client's color formula on their profile, and deducts the products used from backbar stock based on the formula on file.

Do Fresha and Booksy have an AI receptionist?

Yes, both do. Fresha's AI Concierge answers calls and messages 24/7, books, reschedules and cancels appointments, and transfers calls to your team or takes a message. Booksy's AI Receptionist, in beta, answers calls day or night and books in English or Spanish. Zenoti's AI Receptionist answers missed and after-hours calls 24/7, books one or several services by voice or text, offers a reschedule when someone calls to cancel, and hands the call to your team when the caller asks. It is one agent in Zenoti's AI Workforce, alongside Zenoti's own AI Concierge on HyperConnect, which analyzes every call and text for missed bookings and upsells, Zeenie, an assistant that answers questions about your business inside Zenoti, and Smart Marketing campaigns. AI agents are available on Zenoti's AI Plus package.

Do Fresha and Booksy run payroll?

Fresha's pay runs calculate wages, commissions and tips and pay your team from the Fresha wallet into their own wallet or bank account; payroll tax filing is not stated publicly. Booksy calculates commissions and tips automatically with every checkout; payroll tax filing is not stated publicly. Zenoti payroll is available in the US, files federal and state taxes across all 50 states, and includes W-2s and 1099s.

Can Fresha and Booksy run more than one location?

Yes. Fresha lets you create and manage all your locations in one place, with schedules, team members, services, reports and product sales managed separately for each, and moves stock between them. Booksy uses a separate account for each location, which its support team can merge so you switch between them with a single login. Zenoti runs every location on one system, sets the catalog and pricing once, redeems memberships, packages and gift cards across locations, and calculates franchisor royalties.

How do Fresha and Booksy handle memberships?

Fresha collects membership payments automatically each billing cycle, and the business can pause a client's membership. Booksy sells and redeems memberships and packages at checkout on web or tablet; recurring billing is not stated publicly. In Zenoti, members can freeze or skip payments and share with family and friends, failed card payments follow your retry and dunning rules, and benefits redeem across your locations.

Can I try Zenoti before committing?

Zenoti offers a live demo built around your salon or spa. It does not offer a self-serve free trial.

Is Zenoti only for large salon and spa groups?

No. Zenoti is built for salons, spas, medspas, fitness centers and barbershops of all sizes, from single locations to franchises. A single location runs on the same platform as large groups, so adding locations does not mean switching again.

Is there a learning curve with Zenoti?

Most stylists and therapists are comfortable within their first few shifts. Zenoti University gives each role its own short online courses: stylists learn their calendar, color formulas and checkout, therapists learn room and treatment bookings, the front desk learns memberships and deposits, and the owner learns reports and payroll. Zenoti's implementation team handles migration and configuration with you and stays with you for at least three business days after go-live, so questions get answered while the book is live rather than before.

Sources and disclaimers

All sources checked October 24, 2026; Zenoti pages, case studies and success stories, and both vendors' pricing pages, rechecked November 11, 2026. Capterra reviews constitute the subjective opinions of individual end users based on their own experiences and do not represent the views of Capterra or its affiliates.