Unique Laser Hair Removal & Skin Clinic

Advanced Marketing enables Unique Laser to automatically engage with guests through SMS and email.

“It's been really positive to see the significant impact and tangible benefits that Advanced Marketing is having on bringing back lost guests because we wouldn't have been able to achieve this ourselves! Running on a franchise model, we also love having a clear dashboard which provides full visibility. It gives the franchisees comfort to know they can click on the dashboard within their center and see actual numbers and insights. And it's very trackable!”
— Edwina Kaye, Marketing Manager, Unique Laser

The Challenge

Unique Laser was looking for ways to connect with their guests and maximize profits as they recover from COVID-19. The brand recognized an opportunity to reengage and bring back lost guests at each of their franchise locations through targeted marketing campaigns.

The Solution

With Advanced Marketing, Unique Laser segments guests by time elapsed since their visit and runs promotional campaigns to win them back. The team loves being able to strategically scale the incentive to avoid any unnecessary revenue loss that would arise from sending every individual the same promotion.

• Target and engage with audience based on visit frequency
• Incentivize guests with personalized promotions
• Upsell specific packages and generate additional revenue

Results (March–July 2021)

• 134 guests recovered.
• $50k+ revenue generated.
• 10% revenue impact.