Foxy Box: Cutting-edge tech fuels growth
As a laser and wax bar specializing in Brazilian waxing services, Foxy Box offers more than hair removal. Their mission: to inspire and empower women to embrace their individuality and confidence. Every aspect of the experience, from branding and marketing to in-store service, is designed to help clients leave feeling powerful and energized.
Centralized multi-location management
The ability to view all locations at a glance has transformed operations. Within minutes, the team can monitor all 18 locations, identify scheduling adjustments, and optimize appointment flow across the business. The single log-in system with zone permissions allows them to oversee all locations from one hub while maintaining the flexibility to grant location-specific access as needed.
A forward-thinking partnership
Zenoti stands out as a genuinely forward-thinking company. Beyond being user-friendly for managing multiple locations under one platform, Zenoti consistently focuses on innovation and improvement. The company regularly rolls out new features and asks what's next – a refreshing contrast to previous software providers who offered static solutions. This commitment to continuous enhancement has been invaluable for Foxy Box's growth.
Cross-location flexibility and membership management
Their previous software didn't support cross-regional bookings, preventing clients from visiting different locations. This capability has been transformative, especially as Foxy Box expands within the same cities with multiple nearby locations. Since convenience is a priority for their customers, memberships allow clients to visit any location. The system enables seamless cross-reconciliation at month's end, transferring funds between locations as needed. Zenoti's membership management capabilities have been exceptional for their business model.
Streamlined expansion
Growth has become more efficient, thanks to customizable templates. New locations can be set up with just 10 days' notice using a template containing all services, products, and settings. This standardization means adding another center isn't a major undertaking.
International expansion and language support
Foxy Box sold a master franchise for Quebec, with plans to open eight stores over five years. Given Quebec's distinct language requirements and strict French language laws, translation support was critical. Zenoti has guided them through necessary translations, and many platform features include built-in translation options. Rather than extensive backend work, they simply upload translations through a button, keeping everything organized and compliant.
Removing barriers to high-end service bookings
When Foxy Box introduced laser services, traditional booking processes created unnecessary obstacles – clients had to book consultations with doctors before scheduling treatments. Zenoti has eliminated these barriers for premium services. Many websites still require phone calls, emails, or consultation bookings for services like Botox, which represents a significant missed opportunity. Clients who've previously had treatments know what they want and should be able to book directly. Zenoti's prerequisite settings allow first-time clients to book their desired service while automatically including the required consultation. Both the consultation and subsequent appointment can be mandated and booked simultaneously, displaying service revenue while maintaining compliance requirements.
Automated marketing and client retention
Foxy Box drives new customer acquisition through Instagram and Facebook marketing. Once they capture contact information, Zenoti handles follow-up automatically, sending reminders to clients who haven't visited. The system can be configured to run autonomously – a significant improvement over manually tracking contact lists and outreach. Automated marketing text messages and email campaigns targeting clients who haven't returned have been extremely beneficial for retention.
Promotional campaign success
At their fifth annual customer appreciation day – their biggest bundle sale of the year – one location generated $70,000 in a single day. The ability to promote this event through text blasts has been incredibly valuable for driving participation and sales.
A long-term solution
Zenoti is the fourth software platform the company has used in 12 years, and it's the most forward-thinking by far. Zenoti consistently focuses on innovation – what's next, how to improve, which new features to introduce, and how to make experiences more seamless and accessible for both customers and businesses. The choice is clear: Why would anyone select a different booking platform? After trying four systems, Foxy Box has found their permanent solution.
