The Check-In Newsletter – Feb 18, 2026: Boosting client experience

March is just around the corner, and with it comes a season of fresh starts and new growth. Spring is the perfect time to plant the seeds for a thriving year ahead. This edition is filled with ideas and tools to help you shake off the winter slowdown, boost customer experience, and ramp up operations for the busy months ahead.

Ready to elevate your salon or spa’s customer experience? Discover what truly keeps clients coming back with data-driven insights gathered from real guests. Our infographic breaks down the key factors that drive loyalty, so you can make informed decisions, strengthen relationships, and turn first-time visitors into lifelong clients.

Explore client experience stats

Data shows that clients don't mind businesses using AI, as long as it enhances the experience instead of detracting from it. When technology feels thoughtful, personalized, and seamless, it builds trust instead of friction.

Quiz: What percentage of loyal clients think salons and spas should use AI to personalize recommendations?

A) 39%
B) 43%
C) 58%
D) 64%

Think you know the answer? Scroll down to find out!

Put your salon’s booking experience to the test with our interactive checklist. In just a few minutes, you’ll uncover hidden friction points that could be costing you clients and revenue, and gain clear, actionable insights to create a smoother, more seamless path from online booking to your chair.

Take the test

Even with salon online booking, small friction points can cost real revenue. Learn about the salon booking mistakes hurting ROI and how to fix them.

Salon booking insights

Finish February strong with spa marketing ideas designed to engage your clients, attract new guests, and set your business up for spring success.

Spa marketing ideas

Compare features, pricing, and integrations across a freshly updated lineup of gym management software systems to find the best-fit for your fitness business.

Gym software options

To maximize spring bookings, now is the time to ensure your barbershop stands out in local search. Explore our barber's guide to Google profiles, reviews, and listings.

Local search tips

March brings the start of springtime, floral vibes, and the warmer weather that many clients so desperately crave. You can kick off your monthly campaign planning with a Daylight Saving Time (March 8) promo, a day when many clients are looking for an excuse for some extra "me time." 
Want more timely tips, ideas, and inspiration? 

View the Q1 2026 marketing calendar

D) 64% of regular clients want to see AI-driven personalization. For example, you can use client history to recommend relevant services and retail products or send smart rebooking reminders based on individual appointment cycles.

When AI is used to anticipate needs and make thoughtful suggestions, it strengthens the personal touch rather than replacing it.

Source: Salon and Spa Consumer Survey, Zenoti, 2024

That's all for today, but we will check back with more updates and growth insights in just two weeks!