Cheryl Cole, Managing Editor
Cheryl uses her background in journalism to help brands bring their unique stories to life. Passionate about content strategy, she has extensive experience leading both print and digital publications. As managing editor of The Check-In, Cheryl is committed to providing wellness professionals with high-quality, tailored content designed to help grow their brands.
Latest from Cheryl Cole
The ultimate guide to fitness studio memberships: Pricing, packaging, and retention
Learn how to create gym membership packages that drive retention and revenue through smart pricing, automation, and member engagement strategies.
Crafting 5-star social media marketing strategies for beauty and wellness brands – from the experts
Innovative industry leaders from Removery, Townhouse, and Liquivida share proven strategies on leveraging social media marketing to grow your brand.
How to master your online presence and attract wellness clients
Learn actionable strategies for growing your wellness business online with tips to optimize visibility, build trust, and increase bookings.
How barbershops can own the local search results: A guide to Google profiles, reviews and listings
Getting booked starts with getting found. This guide shares how to rank on Google Maps and turn more local searches into loyal barbershop clients.
Choosing the right gym management software: A comprehensive buyer’s guide
Compare features, pricing, and integrations to choose the best gym management software for your fitness business.
Get your bi-weekly newsletter with industry tips, trends, and insights to grow your brand.
Subscribe now
July marketing ideas for fitness studios and gyms: Key dates and campaigns
Take your fitness center’s marketing to new heights this July with seasonal marketing insights and fresh campaign ideas.
Medspa marketing ideas for July: Key dates and campaigns
If your medspa is looking to refresh campaigns this July, explore unique seasonal marketing dates and campaign ideas.
Spa marketing ideas for July: Key dates and unique campaigns
Find the seasonal marketing information and ideas your spa needs to build timely campaigns and make July exceptional.
Salon marketing ideas for July: Key dates and unique campaigns
Give your salon’s marketing an upgrade this July with seasonal tips and fresh campaign ideas to attract clients and keep them coming back.
The Q3 2025 beauty and wellness marketing calendar
Boost bookings and profits with the ultimate Q3 beauty and wellness calendar. Find unique marketing ideas, key dates, and seasonal tips to grow your brand.
Your standing appointment for business growth — delivered straight to your inbox
Get the latest industry tips, trends, and insights to grow your brand.