When over 750 of the brightest minds in beauty, wellness, and fitness come together, the energy is electric. This was the atmosphere at Innergize 2025, Zenoti’s annual industry summit. We welcomed executives, entrepreneurs, and visionaries from across North America, the United Kingdom, Europe, and Asia.
The focus was clear: to explore how technology and forward-thinking strategies can unlock sustainable growth for businesses of every size.
Innergize isn’t just an industry conference; it’s a reflection of our belief in partnership. At Zenoti, we see ourselves as a partner invested in the success of the industries we serve, evolving with them even as we help them evolve. The Innergize summit is one of the most tangible ways we bring that commitment to life.
Celebrating excellence and innovation
At the heart of the beauty, wellness, and fitness industries are the professionals who create experiences for clients every single day. We instituted the Golden Hands Awards to shine a spotlight on these individuals. This year’s ceremony honored service providers whose skill and dedication are the bedrock of our industry, and we celebrated the people who make it happen.
Innovation often comes from fresh perspectives and bold new ideas. That’s the driving force behind Deep End, our competition for emerging entrepreneurs. Finalists presented their business concepts to a panel of industry icons, including Dave Mortensen, Lynn Heublein, and Van Council. This year’s winners: Brooke Jackson and Naomi Brien of Verde Salon Group. Their concept for the “Magic Mirror,” an AI-enabled consultation tool, earned them the grand prize and mentorship to accelerate their vision. Watch their big moment at the awards ceremony!
The Deep End initiative underscores Zenoti’s commitment to nurturing the next wave of industry leaders.
A potent mix: inspiration + strategy
Innergize participants gained insights and tips from more than 60 speakers, 16 panels, and 20 workshops. Industry titans like Dave Mortensen of Anytime Fitness and Liz Allison of Tricoci Salon & Spa shared their strategies for scaling world-class organizations.
The Innergize summit also explored the convergence of fitness and wellness, with health club pioneers discussing how they are creating holistic member experiences.
A major focus was the practical application of artificial intelligence. We gave attendees a preview of Zenoti’s AI Workforce, a suite of agents designed to manage tasks autonomously. Answering calls, nurturing leads, and optimizing marketing campaigns are all in a day’s work for these agents. The discussions went beyond theory, showcasing how technology is already bringing real results. As an example, Zenoti’s growth features have driven $1.5 billion in incremental revenue for our customers, a testament to the power of intelligent software.
A community focused on growth
The true value of Innergize lies in the connections it creates.
Throughout Innergize, we created opportunities for leaders to have authentic conversations about their challenges and find validation in shared experiences. The welcome parties and Chihuly Garden and Glass celebration were just two of many chances — planned and spontaneous — that brought people together. As attendee Jamie Cole, owner of Skin Deep Laser Spa, shared, “I am where I need to be to ensure my future growth.”
This sentiment captures the essence of the event. It’s about building a community where everyone feels empowered to achieve their vision, and we are immensely proud to provide this platform and contribute to the continued growth of the industries we are so passionate about.
More to come
How could we host the industry’s top summit and not share the best discoveries with you? That’s why we’re bringing the event to our blog. Expect key takeaways from sessions focused on accelerating growth, optimizing with AI, and innovating with Zenoti. Stay tuned.
Meanwhile, explore additional highlights from this year’s summit and join the conversation on LinkedIn.
