Your website should be a powerful marketing tool that attracts and encourages new business. But, in reality, many spas and salons have websites that actually turn customers away.
Here are seven easy ways you can ensure your spa, salon or barbershop website is helping your business.
Tip 1: Let your service menu do the selling
In many cases, your website is the first chance you have to make an impression on customers. That's why you need to provide up-to-date information about your services and prices in a way that makes it easy for customers to get the information they need.
Steer clear of service menus in PDF formats or other types of documents that require customers to load attachments that may not render well on mobile devices. Use mobile-optimized web pages to introduce customers to your services and prices.
Information is great, but your service menu should also encourage upsells. Use customer reviews as well as suggested products and services to increase the visitor’s ticket size.
Tip 2: Show off your satisfied customers
Who better to sell your brand than your happy customers? Let your customers do the talking by featuring customer reviews on your website.
The key to success is encouraging customers to share their reviews and creating an automated mechanism that makes it easy to publish these reviews on your website
Tip 3: Highlight your specials and deals
Feature your specials on your spa, salon or barbershop website, whether it’s directly on your homepage or a specials page.
Specials should always be current. We’ve seen too many spa and salon websites with a Valentine’s Day special posted in June. Some evergreen specials you can try out include new guest discounts, refer a friend discounts and military discounts.
Tip 4: Make it easy for your customers to find you
This might sound obvious, but many spas and salons make this information difficult to find. Ensure your hours of operation, address, parking info and contact information are easy to find. Include your phone number on the homepage and on every page.
Displaying your address can be as easy as listing your address. You can also add a link to Google Maps or include a map directly on your website page.
On a related note, when a customer visits your spa or salon, they’ll likely use Google Maps to find directions. You should list yourself on Google Maps so customers can find your business by name (and not require your customer to plug in your exact address). Here's how you can set that up.
Tip 5: Get mobile friendly
The majority of your visitors are likely visiting your spa, salon or barbershop website through a mobile device. This means it's more important than ever to ensure your website is easily viewed and navigated from a mobile device.
If you're designing a new website, it’s good to start with a mobile website first and then create versions for tablets, followed by desktop designs. This responds to the increased use of mobile devices.
Tip 6: Integrate online booking with your appointment book
Instantly convert visitors into customers with online booking. Online booking allows visitors the convenience to book their appointment any time of the day, not just during your operating hours.
An effective online booking process is quick, intuitive and allows your customer to choose their preferred service provider, find availability and apply membership benefits or other promotional discounts.
By integrating your spa or salon software with your website, you free up your front desk so they can spend more time interacting with guests at your location.
Tip 7: Sell gift cards online
Improve gift card sales with an online store. Online gift cards are perfect for last-minute purchases. Plus, when tied with the right promotions, digital marketing and follow-up, online gift cards can contribute to a significant amount of revenue and attract new clientele.