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To celebrate National Social Media Day, we’re walking through our top three tips for salons and spas to boost their presence on Instagram and Facebook. These tips are inspired by Zenoti-powered salons and spa – enjoy!

1. Use your profile bio to your salon or spa’s full advantage.

Ensure you maximize the impact of your salon or spa’s presence on Instagram by getting the most out of your bio section. Limited space and a one-link limit demands you strategize wisely. Consider changing your link based on how you would like customers to engage with your brand. 

Read more about: salon management software

Mario Tricoci provides a perfect example of how to draw customer engagement. The Chicago-based salon is currently using the bio section to heighten awareness of a new Tricoci Rewards program, now available to new and existing customers.

Here's Mario Tricoci's Instagram bio:

Mario Tricoci's Instagram Bio

2. Play to your salon or spa’s expertise.

Your salon or spa is an expert in the beauty industry. Use your social media posts – on both Instagram and Facebook to show off your knowledge and build customer trust. 

European Wax Center offers a “how-to” example on boosting engagement by helping followers with helpful and highly relevant advice. A recent Instagram post by the national spa brand offers a series of tips on avoiding ingrown hairs  –  right in time for the summer months. 

Read more about: spa social media strategies

Check out European Wax's series below:

3. Feature your customers consistently.

Your salon or spa interact with customers everyday – you boost their confidence and making them feel great about themselves. Showcase your valuable contribution to the lives of others by featuring your customers on Instagram and Facebook.

Skin Laundry regularly features customers to highlight the positive impact they make on lives through their treatments. The California-based skincare brand uses customer feature posts as both opportunities to draw engagement with a “chance to be featured” and redirect engagers to their website to read testimonials.

Check out the examples of how Skin Laundry engages with customers below:

Read more about: social media marketing for salons

Want to discover more tips to engage with customers? Check out our blog on Boosting Your Business Through Online Reviews


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Emily Martin
Zenoti Copywriter
A self-confessed bookworm with a passion for languages and weaving together words. Happiest when immersed in nature, either on horseback or skis, or curled up with a good thriller. Emily's writing focuses on sharing trends and insights impacting the beauty and wellness industry.
Cullie Poseria
Senior Product Marketing Manager, Fitness
Coming from a healthcare family, growing up as a competitive athlete, and being trained as a filmmaker, and MBA, Cullie brings diverse experience to her storytelling and digital business-to-business product marketing. Her writing focuses on sharing trends and insights from her experience in software, entertainment, wellness, and fitness.

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