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If you’re thinking of starting your own salon or spa, you’ll need to make an investment in your time and most likely money. Our advice - take the time to create a business plan. The process of creating a business plan ensures you'll fully understand and plan for all aspects of building a successful spa or salon.

What Is A Business Plan?

A business plan is a living blueprint of your business. It helps you understand the breadth of business you’re about to step into, and can also be used to persuade people to invest in your spa or salon. In order to be effective, you'll need to communicate key information that shows you fully understand your spa or salon business. Your business plan should list goals, products, services, strategies to deal with setbacks and most importantly show how your spa or salon will succeed.

Parts Of A Business Plan

Generally, a business plan for a spa or salon should include the following sections.

Executive Summary

The executive summary is a condensed version of your business and consists of a company summary, mission, business objectives, value proposition, target market and profile of business owners. This needs to be a persuasive synopsis of your business. While the executive summary is the first section in your business plan, consider creating it last, after you've finished all the other sections in your business plan.

Service and Product Summary

List the services you will offer along with prices, markups and the profit margins you anticipate. If you plan to sell retail products (which can add significantly to your sales mix!) list the retail products along with similar financial data.

Market Analysis

Base this section on research of your industry and target market, and help the reader understand the statistical reasons why your market is attractive both in the long and short term. Important parts of this section include market size and growth rate, market trends, competition, pricing choices and key success factors.

SWOT Analysis

In this section you need to provide an overview of the Strengths, Weakness, Opportunities and Threats that your business may face. For example, a strength can be your location, a weakness may be that the general public perceives spa treatments to be a luxury. Opportunities can be external, such as good word of mouth, or something that you control like implementing a strong loyalty program. For the section on threats, describe how you plan to resolve things such as negative customer feedback.

Marketing Strategy

List specific strategies your company will use to attract customers. For example, if you offer both spa and salon services, you can describe how you cross sell spa and salon services. Other marketing strategies might include memberships or packages. Also include examples of promotions, details on loyalty programs or partnerships that you intend to launch.

Operating Strategy

Include a detailed organization chart, staff schedules and strategies to motivate staff and measure staff performance. Also include a plan for day to day management of your business, inventory and a physical layout that maximizes operational efficiency.

Also read: salon management software

Financial Summary

Your business’s financial summary includes tables, graphs and descriptions that help investors understand when and how their investment will be profitable. Data will show start-up cost, projected income, cash flow and a break even summary.

Reasons For Investing

In this section, clearly communicate why others should invest in your business. Include important points such as owner’s experience and credibility, business location and competitive pricing.By taking time to create a clear and thorough business plan, you'll set your spa or salon up for success and can impress potential investors, employees and suppliers.


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Emily Martin
Zenoti Copywriter
A self-confessed bookworm with a passion for languages and weaving together words. Happiest when immersed in nature, either on horseback or skis, or curled up with a good thriller. Emily's writing focuses on sharing trends and insights impacting the beauty and wellness industry.
Cullie Poseria
Senior Product Marketing Manager, Fitness
Coming from a healthcare family, growing up as a competitive athlete, and being trained as a filmmaker, and MBA, Cullie brings diverse experience to her storytelling and digital business-to-business product marketing. Her writing focuses on sharing trends and insights from her experience in software, entertainment, wellness, and fitness.

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