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How Skin Clique uses Zenoti to scale medical aesthetics
With 950+ providers across 40+ states, the network has grown into the nation's largest clinician-led aesthetics practice without losing the personal touch. Dr. Sarah Allen, who founded Skin Clique, shares how they do it.
Gita Mani
At a glance
- Skin Clique is the United States' largest clinician-led aesthetics and wellness network, with 950+ providers across 40+ states and a growing patient base.
- The network delivers one-on-one care across in-home, in-clinic, at-work, and virtual consultation settings, meeting patients wherever they are.
- Zenoti powers Skin Clique's enterprise reporting, memberships, patient app, and provider app from a single platform.
- Skin Clique founder, CEO, and chief clinical officer, Dr. Sarah Allen, credits Zenoti as the only enterprise platform capable of supporting the network's scale and growth.
Meet Skin Clique
A simple but powerful idea underpins the brand: "Skin health is health." Not a luxury or indulgence, but a vital part of overall wellness. The physician-founded network that is Skin Clique delivers advanced, medically backed aesthetics and wellness care. Since launching, it has grown into the nation's largest clinician-led aesthetics and wellness practice, with 950+ providers across 40+ states and a growing patient base.
The scale is striking on its own. What’s even more commendable is the fully personalized care model that Skin Clique continues to offer. Every patient has a dedicated provider guiding them from the first consult forward. Every care plan is built around the individual rather than a protocol. Behind that promise sits an operational engine purpose-built to support clinicians without getting in their way, and at the center of that engine is Zenoti.
Reporting that scales with the enterprise
For a leadership team overseeing hundreds of providers across dozens of states, visibility is everything. Zenoti gives Skin Clique's leaders real-time, enterprise-level reporting across providers, locations, and performance metrics, while equipping staff with data to make informed decisions about their practice.
As Dr. Sarah Allen puts it: "There is no other product available at the enterprise level like Zenoti. You cannot match the data capability that will allow you to scale and continue to grow your revenue."
Memberships drive recurring relationships
Patient retention is a defining metric in aesthetics, and memberships are central to how Skin Clique keeps clients coming back. Zenoti's membership module delivers a smooth enrollment experience with automated billing, auto-renewal, and transparent payment terms, making it easy for patients to join, stay engaged, and access their benefits across every provider in the network.
Industry benchmark: Memberships outpaced every other revenue stream in beauty and wellness in 2025, with medspa membership sales growing 13% year over year, above the 10% industry-wide average, according to Zenoti's 2026 Beauty and Wellness Benchmark Report.
For Skin Clique, memberships aren't just a revenue line. They're how the brand turns one-time visits into long-term skin-health partnerships.
A user experience that works like a charm
Personalized care depends on a frictionless experience on both sides of the appointment. Zenoti's patient app streamlines pre-visit paperwork, online booking, and communication from day one, so clients arrive ready and engaged. The provider app keeps Skin Clique's clinicians connected to their own performance data and patient feedback from iPhone, iPad, or desktop, supporting smarter, more personalized care.
Combined with custom reporting and memberships, the mobile-first experience lets Skin Clique scale without compromise.
Built for clinician-led growth
Skin Clique operates as a distributed network rather than a traditional medspa chain, and that model demands a platform that can keep pace.
For aesthetics leaders scaling organizations, that's the difference between a platform you outgrow and one that grows with you.
Scale with enterprise medspa software
See how Zenoti gives clinician-led networks the infrastructure to expand, like it does for Skin Clique. Book a demo.
Written by
Gita Mani, Senior Content Specialist
As a wordsmith, Gita specializes in blog strategy and brand-forward storytelling that highlights Zenoti's solutions, customers, and industry events. She brings her personal passion for wellness to a company mission of empowering such businesses worldwide.