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How do you stay up to date with the latest salon trends to keep your business top of mind?

Industry magazines, websites, and social media channels are some of the best resources to use to stay in the loop. But, with so many on offer it can be hard to know where to start! That’s why we’ve summarized a few of the key publications, including their primary focus, the value of reading their content, and what makes them stand out. We also included recent articles from each publication for a little extra inspiration.  

If one (or all) catches your eye, but you’re not ready to subscribe just yet, then sign up for their newsletter to get a taste of what they have to offer!

The Importance of Trendspotting

If you want to be the best you must learn from the best! Your guests rely on you for the latest trends and beauty standards and having these insights ensures you exceed their expectations and they leave your salon feeling great.  

For current owners, having an eye on the market is a way to keep your service offering competitive. If you’re starting a new salon, salon magazines are a valuable starting off point for market research.

Learn more about why staying up to date with trends is essential.

1. Salon Today (USA)

Salon Today is a magazine aimed at driving salon owner success by sharing peer-based practices on marketing, technology, management, education, and design. Salon Today is the only industry media solely focused on business and has been leading the conversation on the salon business for more than 25 years.  

Stand Out Effect

Salon Today’s team of industry experts offer advice on various business topics, including salon design, leadership, compensation, personal development, social media, and more.  They even host regular events on the SALON TODAY CLUB:

Be open to change in your salon business
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Magazine Subscription Benefits

Salon Today drives your salon forward by sharing tips on everything involved in operating and running a business.

From the Zenoti Blog! Want to learn more about the importance of creating the right salon experience?  

Read it now: Best Practices for Delivering a Magical Guest Experience

Social Media

Visit their Instagram for the latest industry news and their Pinterest for tech trends and business growth tips.  

Inspiring Content

Transform Your Space Into A Luxury Retreat for Clients  

20 Tech Trends To Enhance The Client Experience  

Data Driven Summit featuring Cameron Kepford  

2. Hairdressers Journal (UK)  

Hairdressers Journal has been an industry staple for more than 135 years, sharing top salon trends, resources, education, and more.  

Stand Out Effect

Each issue of this salon magazine features industry insights and cutting-edge education for owners, practitioners, and industry professionals.  

Image from Hairdressers journal instagram channal
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Magazine Subscription Benefits

UK-based with a global focus, HJ is available online and in print and provides inspirational advice, celebrity style news, and exclusive content. HJ also run an inspirational competition every year which covers styling, cutting, and coloring.

Social Media

Hairdressers Journal shares vivid imagery, industry news, events, and more with their close to 200K followers on Instagram. Subscribe to their YouTube channel for event coverage, industry conversations, and BTS (behind the scenes) videos.  

Inspiring Content  

Steps to Make Your Colour Services Vegan, Cruelty-Free and Eco-Friendly

Alternative Hair Show 2021: Everything You Need to Know

John Paul Mitchell Systems Makes Cruelty Free Pledge with Winnie Harlow

3. Modern Salon (USA)

Modern Salon provides insights into the latest hairstyles, products, and techniques.  

Stand Out Effect

Step-by-step education and creative inspiration to help you and your team propel your careers.

Image from Modern salon instagram channal
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Magazine Subscription Benefits

The magazine connects with salon professionals at every stage in their career, delivering tips and tricks that give you the edge.  

Social Media

Check out their Instagram for transformation videos, inspiration, and education, and their YouTube channel for product reviews and interviews with industry experts.

4. American Salon Magazine (USA)

Since its debut over 140 years ago, American Salon Magazine has continually reinvented itself, playing a pivotal role in the professional beauty industry.  

Magazine Subscription Benefits

This magazine is your one-stop-shop for all things education, hair, barbering, nails, skin, products, and business.  

Stand Out Effect

Focusing on innovative techniques and pop culture, American Salon Magazine teaches you how to do the latest looks, such as Addison Rae’s ‘He’s All That’ Bombshell Mane’ and highlights the products that are sure to be perfect for styling trendy new looks.

Get the Look - Addison Rae’s 'He's All That' Bombshell Mane
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Social Media

Explore their blog for industry news and pop culture trends and their Instagram for the latest hair inspiration.  

Inspiring Content

How To Recreate These Vacation-Inspired Braids From NYFW  

3 Tips For Dealing With COVID Burnout As A Beauty Pro  

The 23 Products It Took To Create Rihanna’s Met Gala Makeup Look  

5. Professional Beauty (Australia)  

Professional Beauty has been the leading B2B (business-to-business) magazine for Australia’s aesthetics and beauty industry professionals for 25 years.  

Magazine Subscription Benefits

Published bi-monthly and available in both digital and print, every issue contains a mix of product launch news, local events, industry round tables, and salon profiles.

Stand Out Effect

Known for accuracy and attention to detail, Professional Beauty is the trusted source for educating beauty practitioners and salon owners.

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Social Media

With over 31,000 followers on LinkedIn and 15,000 on Facebook, join their community to stay connected with like-minded professionals.  

Inspiring Content  

September - October 2021 Beauty Tech Issue

Dermalogica Launches the New BioLumin-C Gel Moisturiser

What Work-Related Expenses Can I Claim if I’m a Beauty Therapist?

6. Hype Hair Magazine (USA)

Based in Los Angles, California, Hype Hair Magazine is considered one of the leading hair and beauty publications for women of color.  

Stand Out Effect

Hype Hair Magazine brings over 25 years of experience highlighting the best in hair and beauty trends. With articles, stylist spotlights, and a directory of salons on their website, this is a magazine and community you will want to be a part of.  

Hype hair september cover girl - Jayda
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Magazine Subscription Benefits

Hype Hair Magazine offers a digital subscription for as low as $19.99! With cover stars like Taraji P. Henson, you know you will be getting the latest and greatest information.  

Social Media

Join their 120K community on Instagram, and be sure to tag #HypeHair for an opportunity to be featured.  

Inspiring Content

Taraji P. Henson From Actress to Beauty Boss  

Mental Health with a Twist

This TikTok Will Change How You Style Your Hair  

7. Creative HEAD (UK and Ireland)

With over 20 years of industry experience, Creative HEAD is a destination for all hairdressers at any stage of their career.  

Stand Out Effect

As far as hair salon magazines go, Creative HEAD goes the extra mile with written content, videos, guides, event news, and more.  

Creative Head - Unleashing a powerful, raw mix of volume
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Magazine Subscription Benefits

Creative HEAD readers, on average, spend 1 hour and 45 minutes reading each issue and 92% of readers say they are influenced by the content they read. Those figures speak to the quality content Creative HEAD produces for their salon magazine.  

Social Media

Check out their Podcast, Blonde Unlocked, for conversations with top stylists on all things blonde. Head to their Instagram for the latest on local shows, events, and for some major hairstyle looks that will inspire you for days.  

Inspiring Content  

Reduce No-Shows This Festive Season

Creative Colour for ALL - PulpRiot x Toni&Guy

Ky Wilson’s Top Tips for Self-Shooting Content

Key Takeaways  

In the world of salons, it’s essential to stay knowledgeable, to continue learning, and to keep adapting. Reading salon resources, in any form, ensures you and your employees stay up to date with current trends. This helps you to improve your processes, create an outstanding guest experience, and strengthen your brand reputation.  

To stay ahead, your salon software should also be cutting edge. Zenoti helps you adapt to the ever-evolving trends in the beauty and wellness industry - book a demo to see how.


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Emily Martin
Zenoti Copywriter
A self-confessed bookworm with a passion for languages and weaving together words. Happiest when immersed in nature, either on horseback or skis, or curled up with a good thriller. Emily's writing focuses on sharing trends and insights impacting the beauty and wellness industry.
Cullie Poseria
Senior Product Marketing Manager, Fitness
Coming from a healthcare family, growing up as a competitive athlete, and being trained as a filmmaker, and MBA, Cullie brings diverse experience to her storytelling and digital business-to-business product marketing. Her writing focuses on sharing trends and insights from her experience in software, entertainment, wellness, and fitness.

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