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How do you stay up to date with the latest salon trends to keep your business top of mind?
Industry magazines, websites, and social media channels are some of the best resources to use to stay in the loop. But, with so many on offer it can be hard to know where to start! That’s why we’ve summarized a few of the key publications, including their primary focus, the value of reading their content, and what makes them stand out. We also included recent articles from each publication for a little extra inspiration.
If one (or all) catches your eye, but you’re not ready to subscribe just yet, then sign up for their newsletter to get a taste of what they have to offer!
The Importance of Trendspotting
If you want to be the best you must learn from the best! Your guests rely on you for the latest trends and beauty standards and having these insights ensures you exceed their expectations and they leave your salon feeling great.
For current owners, having an eye on the market is a way to keep your service offering competitive. If you’re starting a new salon, salon magazines are a valuable starting off point for market research.
Salon Today is a magazine aimed at driving salon owner success by sharing peer-based practices on marketing, technology, management, education, and design. Salon Today is the only industry media solely focused on business and has been leading the conversation on the salon business for more than 25 years.
Stand Out Effect
Salon Today’s team of industry experts offer advice on various business topics, including salon design, leadership, compensation, personal development, social media, and more. They even host regular events on the SALON TODAY CLUB:
UK-based with a global focus, HJ is available online and in print and provides inspirational advice, celebrity style news, and exclusive content. HJ also run an inspirational competition every year which covers styling, cutting, and coloring.
Social Media
Hairdressers Journal shares vivid imagery, industry news, events, and more with their close to 200K followers on Instagram. Subscribe to their YouTube channel for event coverage, industry conversations, and BTS (behind the scenes) videos.
The magazine connects with salon professionals at every stage in their career, delivering tips and tricks that give you the edge.
Social Media
Check out their Instagram for transformation videos, inspiration, and education, and their YouTube channel for product reviews and interviews with industry experts.
Since its debut over 140 years ago, American Salon Magazine has continually reinvented itself, playing a pivotal role in the professional beauty industry.
Magazine Subscription Benefits
This magazine is your one-stop-shop for all things education, hair, barbering, nails, skin, products, and business.
Stand Out Effect
Focusing on innovative techniques and pop culture, American Salon Magazine teaches you how to do the latest looks, such as Addison Rae’s ‘He’s All That’ Bombshell Mane’ and highlights the products that are sure to be perfect for styling trendy new looks.
Professional Beauty has been the leading B2B (business-to-business) magazine for Australia’s aesthetics and beauty industry professionals for 25 years.
Magazine Subscription Benefits
Published bi-monthly and available in both digital and print, every issue contains a mix of product launch news, local events, industry round tables, and salon profiles.
Stand Out Effect
Known for accuracy and attention to detail, Professional Beauty is the trusted source for educating beauty practitioners and salon owners.
Based in Los Angles, California, Hype Hair Magazine is considered one of the leading hair and beauty publications for women of color.
Stand Out Effect
Hype Hair Magazine brings over 25 years of experience highlighting the best in hair and beauty trends. With articles, stylist spotlights, and a directory of salons on their website, this is a magazine and community you will want to be a part of.
Hype Hair Magazine offers a digital subscription for as low as $19.99! With cover stars like Taraji P. Henson, you know you will be getting the latest and greatest information.
Social Media
Join their 120K community on Instagram, and be sure to tag #HypeHair for an opportunity to be featured.
Creative HEAD readers, on average, spend 1 hour and 45 minutes reading each issue and 92% of readers say they are influenced by the content they read. Those figures speak to the quality content Creative HEAD produces for their salon magazine.
Social Media
Check out their Podcast, Blonde Unlocked, for conversations with top stylists on all things blonde. Head to their Instagram for the latest on local shows, events, and for some major hairstyle looks that will inspire you for days.
Inspiring Content
Reduce No-Shows This Festive Season
Creative Colour for ALL - PulpRiot x Toni&Guy
Ky Wilson’s Top Tips for Self-Shooting Content
Key Takeaways
In the world of salons, it’s essential to stay knowledgeable, to continue learning, and to keep adapting. Reading salon resources, in any form, ensures you and your employees stay up to date with current trends. This helps you to improve your processes, create an outstanding guest experience, and strengthen your brand reputation.
To stay ahead, your salon software should also be cutting edge. Zenoti helps you adapt to the ever-evolving trends in the beauty and wellness industry - book a demo to see how.
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Emily Martin
Zenoti Copywriter
A self-confessed bookworm with a passion for languages and weaving together words. Happiest when immersed in nature, either on horseback or skis, or curled up with a good thriller. Emily's writing focuses on sharing trends and insights impacting the beauty and wellness industry.
Emily Martin
Zenoti Copywriter
A self-confessed bookworm with a passion for languages and weaving together words. Happiest when immersed in nature, either on horseback or skis, or curled up with a good thriller. Emily's writing focuses on sharing trends and insights impacting the beauty and wellness industry.
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Coming from a healthcare family, growing up as a competitive athlete, and being trained as a filmmaker, and MBA, Cullie brings diverse experience to her storytelling and digital business-to-business product marketing. Her writing focuses on sharing trends and insights from her experience in software, entertainment, wellness, and fitness.
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