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6 ways busy salon owners use automation to increase revenue

Industry expert Michael Nass reveals why technology and automation are essential to boosting salon revenue. Get more details here.

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Staffing shortages. Appointment mix-ups. Inventory hassles.

Salon owners deal with situations like these every day. In fact, the average salon owner spends at least 10 hours every week managing administrative tasks or delegating them to others. What if there was a way to get that time back?

Enter technology and automation. According to Michael Nass, co-owner of Chicago-based Indira Salon and Spa, automation isn’t a nice-to-have — it’s essential, especially if you manage more than one location.

In a recent Zenoti webinar, Nass outlined how automation can increase efficiency and drive new salon business. For specifics, watch the 30-minute webinar here.

Getting back to post-pandemic revenue is tough. Here are six ways that automation makes that challenge easier.

1. Painless online booking

Today, salons have entered an era in which digital self-service is essential rather than just convenient. Now, most consumers prefer self-service to interacting on the phone. In fact, 94% would choose a new service provider if that provider offered online booking.

What does this trend mean for salons?

UI image of a salon booking system on both desktop and mobile phone. © Zenoti, 2022


Self-serve appointment bookings, confirmations by text, and automated reminders let you meet salon guests where they already are — on their smartphones. With an AI-assisted appointment book and automated text reminders, you free up your time, meet guest preferences, and make their experience more convenient.

And if a service provider is running late or out sick for the day, it’s a snap to send an automated update to clients.

Learn more about online booking.

2. Customized staff scheduling

Today’s employee wants a flexible schedule, and it’s up to salon management to juggle all those schedules. But that can be incredibly time consuming, especially if done in a low-tech way.

By contrast, a real-time scheduling solution makes life easier for everyone. It can process multiple schedules, match availability with a guest’s preferred timetable, and fill in gaps during slower periods. Managers can configure the workflow to automate changes or require last-minute approval if someone calls in sick.

Think about the time this would save.

Managers could offer more  salon provider training. Providers would always know their schedule and be able to adjust to last-minute changes. In case of overlapping time-off requests, everyone could adapt and adjust quickly.

Then there’s the issue of employee satisfaction. According to HR experts at Zenefits, 73% of employees say a flexible work schedule increases their satisfaction at work. Satisfied employees mean happier guests and opportunities for higher revenue.

A customized salon scheduling solution may just motivate your talent to stick around longer.

Learn more revenue-boosting strategies in this on-demand webinar.

Watch now

3. Targeted marketing campaigns

Many salon owners know marketing is important to their success. However, servicing clients and helping staff usually take priority.

It’s also no fun seeing big holes in the schedule or losing clients to a competitor. An automated, targeted marketing campaign can help solve issues like these.

Let’s say you want to create a campaign that recovers lost clients. Your technology will target those who haven’t visited recently. Then, you automate a coupon for 25% off, to be redeemed when your bookings are typically lower than 50%.

Likewise, you can send a message to your entire customer base and improve your referral program. Since 83% of consumers trust recommendations by friends and family members, you let clients know if they refer a friend in the next two months, they will receive a $25 dollar gift card.

Even better—by automating campaigns, you can return more quickly to your providers and guests.

UI style image showing how to create customer segments for targeted marketing, re billing, booking, feedback, marketing, and scheduling for salons. Sept. 2022, Zenoti

Check out more smart salon marketing strategies and tools, available on the Zenoti platform. Next, let’s talk client reviews.

4. An efficient review process

Today’s salon client wants more than just a service; they want to have a voice. Reviews let them offer valuable feedback and extend their interaction with the salon. That feedback also brings more clients your way.

That said, responding to reviews takes time. Automation and Artificial Intelligence (AI) can respond with comments based on review type, consolidate reviews from multiple sources so they show up in one place, and post positive reviews directly to social media.

Sites like Google also pay attention to your responses. Assuming positive reviews and interactions, Google’s algorithm will make search results more visible for your business.

Want a painless way to respond to your reviews? Automate the process.

5. Transparency with payroll and tips

It only takes one payroll mistake to convince salon owners their system needs improvement. Managing tips payout can also be messy and inconvenient — both for managers and providers. Many salons also deal with commissions, adding even more complexity to the mix.

Choose a solution that automatically tracks payroll based on salary, leave, and hours of work. Even better, a centralized platform can automate commission calculations and payout based on job, seniority, sale type, and performance.

Bottom line? Staff members want to see their commissions and tips in real time. The right tech makes that possible. Remember, AI and automation are powerful tools. They can help streamline critical processes and offer improved transparency, which will make everyone happier and more productive.

6. Insightful customer data for salon owners

According to Michael Nass, some salon professionals like to avoid the word “data.” But data is a means to an end, giving beauty and wellness practitioners insights they wouldn’t have otherwise, and helping them run their businesses efficiently so they can turn a profit.

"It's not how much you make. It's how much you get to keep."

- Michael Nass, co-owner of Indira Salon and Spa

But data can only be empowering if it tracks — and reports — the right information. Gut instinct can only take you so far.

Data helps salon owners trust but verify. Which key performance indicator (KPI) trends are impacting the bottom line? The right technology and automation can serve up those numbers in a way that makes sense to you.

The right analytics and reports will also make decisions to help drive more revenue, identify the best-selling services and products, and a lot more.

Think about initiatives you’d like to pursue, such as building a stronger guest experience. Paying attention to client demographics may help you segment experience by audience. Tracking service cycles and product sales may offer additional clues.

Not all data is quantitative. Sometimes, good data means entering each client’s favorite drink or snack into providers’ notes. Over time, the data you collect will help you track progress and gain fresh insights.

Data is just one part of your technology and automation toolbox. Once you see how automation benefits your salon, you’ll never go back to business as usual.

See how automation can make it easier to manage a thriving salon. Watch the complete webinar here.

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Ruth Angerbauer
Senior Content Specialist
As a professional writer, Ruth creates stories that enlighten, educate, and engage audiences. A staunch defender of the Oxford comma, Ruth is equally passionate about empowering beauty and wellness professionals with resources that help them streamline their work processes and spend more time with clients.
Cullie Poseria
Senior Product Marketing Manager, Fitness
Coming from a healthcare family, growing up as a competitive athlete, and being trained as a filmmaker, and MBA, Cullie brings diverse experience to her storytelling and digital business-to-business product marketing. Her writing focuses on sharing trends and insights from her experience in software, entertainment, wellness, and fitness.
Emily Martin
Zenoti Copywriter
A self-confessed bookworm with a passion for languages and weaving together words. Happiest when immersed in nature, either on horseback or skis, or curled up with a good thriller. Emily's writing focuses on sharing trends and insights impacting the beauty and wellness industry.

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