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Mastering medspa success: What patients look for when choosing medspa services

Want to stand out from competitors? Here’s an in-depth look at the key factors consumers consider when choosing a quality medspa.

In the wake of an unprecedented global expansion in the medical aesthetics industry, the question of what customers are looking for when picking their perfect medspa has never been more relevant.

The medspa sector saw the most significant growth in the beauty and wellness industry in 2024 through expansion, increasing their number of locations by 15%. With so many options available for consumers, understanding what constitutes a quality medspa experience is crucial.

For medspa owners and managers, meeting these consumer expectations can spell the difference between a thriving business and one that struggles to attract and retain clients.

This post will explore the key factors consumers consider in their quest for the best medspa services, the importance of proper certifications and facilities, and how advanced software can enhance both operations and customer satisfaction.

Finding the best medspa: How consumers choose a medspa

When it comes to selecting a medspa, consumers are becoming increasingly discerning. To find the best medspa services, today’s customers consider several key factors to ensure a safe and satisfying experience.

Staff qualifications

Consumers want to know that a medspa employs licensed medical practitioners who possess specialized training in the procedures offered. This not only guarantees safety but also ensures that the medical spa treatments are performed by experienced professionals who understand the complexities involved.

High-quality facilities

High facility standards, including cleanliness, modern equipment, and a relaxing ambiance, are non-negotiable for most consumers. A well-maintained environment reassures clients that the medspa prioritizes their health and well-being. Additionally, the presence of state-of-the-art equipment can significantly influence a consumer's decision, as it often translates to more effective and safer medical spa treatments.

Client feedback

While a simple Google search for "best medspa in USA" may not lead consumers to the ideal medspa for their needs, searching for “best medspa services nearby” could bring them to your business – depending on the volume (and quality) of your online reviews.

Positive reviews and feedback from previous clients provide social proof and build trust. In fact, studies show that 93% of customers will read reviews of local businesses to determine their quality.

Source: 2024 Medspa Consumer Survey, Zenoti

Medspas that consistently receive favorable reviews and can showcase successful case studies stand a better chance of attracting new clients. On the other hand, negative reviews can be detrimental, highlighting the importance of maintaining high service standards at all times.

Fast fact
68% (more than two thirds) of regular medspa customers would definitely pay more for services at a medspa with excellent reviews.

Source: 2024 Medspa Consumer Survey, Zenoti 

Health and safety measures

Safety protocols hold unparalleled importance in medical spas due to the nature of the treatments offered. Unlike conventional spas, medspas provide medical-grade procedures that often involve the use of sophisticated equipment, dermal injections, and various laser technologies. These procedures carry potential risks if not performed under stringent safety measures. Proper safety protocols ensure that every treatment is executed with minimal risk, safeguarding the client's health and well-being.

When consumers know that a facility follows strict protocols—such as sterilized equipment, thorough pre-treatment consultations, and post-treatment care—they are more likely to feel confident and secure in their choice.

Competitive pricing

When finding the best medspa services, pricing is also a significant factor. Consumers are savvy and often compare prices before making a choice. While they may be willing to pay a premium for exceptional service and high-quality medical spa treatments, they still expect fair and transparent pricing. Offering package deals or loyalty programs can be an effective way to provide value and encourage repeat business.

Customer service

Customer service can make or break a client's experience. From the initial inquiry to post-treatment follow-ups, every interaction should leave the client feeling valued and cared for. A medspa that goes the extra mile in customer service will likely see higher client retention rates.

Did you know?
There’s a current shift in how medspa clients spend their money.

As the percentage of revenue from individual services and procedures dropped – down to 47% of collections – spending increased packages, now 29% (up 8% from 2023).

For more exclusive trends and insights, download your free copy of the 2025 Beauty and Wellness Benchmark Report: Medspa Edition.
Medspa consumer survey results

Medical spas in USA vs worldwide: How customer expectations differ

Across the globe, medspas are regulated differently, affecting the adoption of new technologies and the cost of treatments. For instance, countries like the USA have stringent laws and regulations that vary by state, to uphold high standards, but often result in higher costs. In contrast, some other regions may offer more affordable treatments due to less rigorous regulations but at a potential cost to quality and safety.

Medical spa treatment costs vary greatly worldwide. Here’s a breakdown of the average cost of Botox treatments in different regions of the world.

United States

In the U.S., Botox costs can vary significantly depending on location and provider. On average, the cost for Botox ranges from $300 to $500 per treatment.

United Kingdom

In the UK, the cost of Botox generally ranges from £150 to £350 ($190-$450) per session, with prices varying based on the city and the clinic's reputation.

Turkey

Turkey is known for its competitive pricing in medical tourism. The cost of Botox in Turkey averages around $200 to $400 per session, making it an attractive destination for affordable cosmetic procedures.

Poland

Poland also offers more affordable Botox treatments compared to Western Europe, with prices ranging from €150 to €300 ($175-$350) per session.

Thailand

Thailand, a popular destination for medical tourists, provides Botox treatments at rates between $150 to $250 per session. The lower prices are due to reduced operational costs and a competitive market.

Brazil

In Brazil, Botox treatments cost around $200 to $300 per session. The country's well-established cosmetic surgery industry attracts many international patients seeking quality care at reasonable prices.

South Korea

South Korea, known for its advanced cosmetic industry, offers Botox treatments at competitive prices, averaging around $250 per session. The country is a leader in aesthetic medicine, often setting global trends.

These figures highlight the significant cost differences in Botox treatments across various regions, influenced by local market conditions and healthcare infrastructures. Whether it’s a medical spa in USA, Europe, Asia, or elsewhere, understanding these differences can help consumers make informed decisions and guide medspa owners to position their services competitively.

How advanced software can help elevate your medspa services

Managing a medspa involves juggling multiple tasks simultaneously, from scheduling appointments to maintaining client records and ensuring compliance with safety protocols. Advanced medical spa EMR software like Zenoti can significantly streamline these operations, leading to improved efficiency and overall performance.

Advanced software provides a wide range of features tailored for medical spas. Alongside appointment management, the right software offers robust customer relationship management (CRM) tools. These tools help medspa managers monitor client preferences, treatment histories, and feedback, leading to personalized service delivery. Understanding each client's distinct needs and preferences enables medspas to customize their services, enhancing client satisfaction and loyalty.

Advanced medical spa EMR software like Zenoti automates inventory management, ensuring that your medspa is always stocked with the necessary supplies and equipment. This minimizes downtime and ensures that treatments can be carried out without interruptions.

With an all-in-one platform, reporting and analytics features deliver valuable insights on business performance, empowering medspa owners to make data-driven decisions for operational optimization and growth. Another vital aspect is compliance management functionality. By automating documentation processes, HIPAA-compliant software helps medspas maintain industry regulations, ensure accurate record-keeping, reduce non-compliance risks, and uphold legal standards.

Zenoti keeps us efficient, effective, and organized. Its essentially a game plan for our day, week, month, and ultimately, our year.
Amanda Hopper, Director of Financial Operations, St. George Med Spa

Conclusion

To stand out in an increasingly competitive industry, it's vital to grasp the key factors consumers consider when selecting a medspa. Providing top-quality medspa services goes beyond offering a wide range of medical spa treatments. It involves creating an environment that prioritizes patient safety, employing a team of highly skilled professionals, ensuring high-quality facilities, and delivering exceptional customer service.

For medspa owners and managers, utilizing advanced medical spa EMR software like Zenoti can streamline operations, boost customer satisfaction, and position your medspa as the preferred choice for today's discerning consumers.

FAQs

What makes a medspa different to traditional spas?

A medical spa, or medspa, combines traditional spa services with medical treatments performed under the supervision of licensed medical professionals. This combination allows medspas to offer advanced treatments that go beyond typical spa services, such as laser treatments, injectables, and skin rejuvenation procedures.

What makes a medspa the best?

The best medspas are those that prioritize client safety and satisfaction. They employ qualified, licensed professionals, maintain high facility standards, and offer personalized services. Additionally, they follow strict safety protocols, provide excellent customer service, and have positive client reviews and testimonials.

What types of services should a quality medspa offer?

A quality medspa should offer a wide range of services, including facials, skin treatments, laser hair removal, injectables (like Botox and fillers), body contouring, and wellness programs. It should also provide personalized consultations to tailor treatments to each client’s specific needs and preferences.

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Written by

Cheryl Cole, Managing Editor

Cheryl uses her background in journalism to help brands bring their unique stories to life. Passionate about content strategy, she has extensive experience leading both print and digital publications. As managing editor of The Check-In, Cheryl is committed to providing wellness professionals with high-quality, tailored content designed to help grow their brands.

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