Willo Salons

Zenoti Advanced Marketing helped the brand reconnect with lost guests with targeted SMS win-back campaigns.

“We're thrilled with the fantastic results we've achieved. Seeing hundreds of guests return to our salons feels amazing. And with the ability to stay connected to them via SMS, we deepen our connection and build loyalty. We couldn't have done it without Zenoti and we're excited to see what the future holds!”
— Jodie Travis, Willo Salons

The Challenge

Willo Salons was looking for a solution that would help them reconnect with guests they hadn't seen for months (and some years!). They needed an all-in-one solution that could provide automated and personalized SMS campaigns to increase revenue and engagement.

The Solution

Zenoti delivered all the services they needed in one solution, enabling Willo to send automated, targeted messages to incentivize guests to book an appointment. Advanced Marketing uses analytics to personalize campaigns with the right offers for the right person at the right time.

• Streamline guest communication with SMS
• Incentivize guests with personalized promotions
• Segment and engage with audience based on visit frequency

Results

• 324 guests recovered.
• 90% SMS delivery success rate.
• $36,140 revenue from lost guests.
• $55,814 total revenue generated.