Case Study

Skinful Laser Tattoo Removal

Skinful Laser Tattoo Removal secured an 82% show rate and saved 30+ hours a month with Zenoti ezConnect two-way messaging.

Skinful Laser Tattoo Removal case study: 82% show rate with ezConnect
Case Study

Skinful Laser Tattoo Removal (1 location, US) mastered seamless on-the-go guest communications and secured an 82% show rate with ezConnect.

“We have an 82% show rate, and a lot of that is due to ezConnect. Sending reminder texts and notifications is essential and one of the most important things we do to reduce no-shows. Being able to automate most of that process also saves a lot of time in payroll hours.”
— Ryian Coleman, Owner, Skinful Tattoo Removal

The Challenge

With a clientele of mainly busy professionals and entrepreneurs, guests have limited time to connect with the medspa between meetings or during their commute. Without a messaging solution the entire team could access, staff struggled to respond promptly and effectively enough to provide the level of service they want for their guests.

The Solution

ezConnect's 2-way messaging lets the team keep in touch with guests on the go and has increased their responsiveness with its time-saving features. With ezConnect accessible on iPhones, Macs, and iPads throughout the practice, the entire team can closely monitor messages to ensure the relevant person responds at every stage of the guest journey.

Results

  • 82% show rate, driven largely by automated reminder texts and notifications.
  • 1 unified platform for guest communications.
  • Increased team collaboration.
  • 30+ hours saved monthly with Saved Templates.

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