QQ Nails & Spa

The salon also found lost guests spent on average 4% more than others.

“We are absolutely overjoyed with the results. When I first heard of Zenoti's Advanced Marketing solution, I knew it would be great, but I never expected that in just over three months we would have recovered so many lost guests. I can't wait to see what results we achieve next!”
— Joey Fei, Founder & Owner, QQ Nails & Spa

The Challenge

QQ Nails & Spa identified an opportunity to reengage recent or lost guests in order to nurture relationships and boost revenue. The team didn't have the time to manually reach out to these guests and was looking for an automated solution that would drive long-term results.

The Solution

With Zenoti Advanced Marketing, QQ Nails & Spa targeted lost guests with personalized campaigns based on visit history and appointment availability. The solution uses analytics to assess daily bookings and automatically send relevant promotions that are more likely to convert into a booking.

• Incentivize guests with personalized promotions
• Upsell specific packages and generate additional revenue
• Target and engage with audience based on visit frequency

Results (November 2020–February 2021)

• $149,620 revenue generated.
• 1,139 guests recovered.
• 18% guest recovery rate.
• 31% of recovered guests made at least one additional visit.