MiniLuxe

The brand empowered guests with self-service solutions and decreased calls.

“Significant reduction in indirect labor and overhead.”
— Bridgette Barbato, Director of Studios, MiniLuxe

The Challenge

MiniLuxe required a solution that enabled guests to make and reschedule bookings themselves, both during and outside of business hours, to reduce their high call volumes. The arrival of COVID-19 also expedited the need for the salon to implement self-serve solutions to ensure safety and reduce contact.

The Solution

With Zenoti Webstore and Consumer Mobile App (CMA), MiniLuxe's guests have convenient, self-service access to everything they need, whenever they need it. In the app, guests can make or reschedule bookings, check in and out, pay for services, and more. This reduces call volumes, saves MiniLuxe money, and improves the guest experience.

• Increase self-service
• Drive app downloads
• Streamline scheduling
• Reduce call volumes

Results (June 2019–July 2021)

• 21,000 app installs.
• Uplift in post-lockdown success.