Massage Green Spa

The brand switched to Zenoti to access features their previous provider doesn't offer, transitioning all 111 locations.

“Any transition of this scale is bound to be a huge task and the Zenoti team stepped up to ensure it happened across our organization successfully. With all our spas now on Zenoti, my team has access to the business performance of the company, and we are able to speed up key decisions.”
— Lishell Toney, Director of Franchise Operations, Massage Green

“The process with Zenoti has been very successful and it was a seamless implementation. Zenoti has helped Massage Green SPA achieve new efficiencies and marketing capabilities for our franchisees and guests. Since our time with Zenoti, they have continued to provide product enhancements and new features to help our overall operations.”
— Carlos Guzmán, President & COO, Massage Green

The Challenge

As a growing brand, Massage Green SPA wanted to switch to Zenoti to access features not found with any other software provider. The capabilities of their previous provider, Mindbody, were limited in terms of franchise management and it lacked a centralized view of the entire business. Since Massage Green SPA operates on a membership model, our centralized membership management and flexible options were very appealing.

The Solution

Every spa was transitioned from Mindbody to Zenoti in batches over a span of a few weeks. During this time, we collaborated closely with Massage Green SPA to migrate over a million data records with years of complex data. The transition involved cleaning up corrupted data, training geographically distributed staff over 2-3 virtual sessions per location, providing training videos and custom guides, and responding to questions.

We took care to migrate all existing cards on file and switched on automatic monthly billings in Zenoti without breakages, which is critical for a membership business. We consolidated many memberships set up at franchise levels into one centralized profile — bringing in much needed brand consistency across Massage Green SPA's network while reducing administrative and management costs.

We further reduced overhead costs by enabling Massage Green SPA to launch new locations with all memberships, services, and pricing in one business day. With Zenoti, multi-unit operators and their staff can easily switch between locations with a unified login and manage all the businesses with ease.

• Reduced new location onboarding time
• Created brand consistency across the board
• Enabled online membership and gift card sales
• Delivered an Employee and Customer Mobile App
• Established a detailed migration plan to support all locations

Results (2021)

• 2,368 gift cards sold via webstore.
• $190.73K memberships revenue generated.
• $248.15K gift card revenue generated.
• 1.2M+ invoices migrated.