Kapil's Salon & Academy

Discover how Zenoti's API integrations for webstore and marketing unlocked untapped channels, driving brand visibility, customer acquisition, retention, and revenue growth.

“Technology has completely transformed the way we connect with our guests and manage our business. Zenoti's platform has been a game-changer — from seamless booking experiences to data-driven marketing that helps us understand our clients better. It has empowered our teams to deliver consistent excellence across every touchpoint, ensuring that innovation remains at the heart of Kapil's Salon & Academy. Innovative marketing campaigns, powered by Zenoti's API integrations, generated ₹49 lakhs in additional revenue in just 2 months. WhatsApp campaigns over six months brought back a significant number of clients for a second booking within 60 days, while the webstore integration, which has been nothing short of amazing, added 199 new guests over six months. I've been a loyal Zenoti customer for over ten years, and their innovative solutions consistently surprise me, driving both our top-line and bottom-line growth.”
— Kapil Sharma, Founder & Creative Director, Kapil's Salon & Academy

About Kapil's Salon & Academy

Kapil's Salon & Academy, one of India's fastest-growing salon and beauty education brands, now operates 25 salons and 4 academies pan India. Renowned for its premium services, trendsetting artistry, and professional training programs, the brand continues to set new benchmarks in creativity and client satisfaction.

The Challenge

Kapil's Salon and Academy faced challenges to scale in a market dominated by offline bookings. Their webstore was underutilized, and traditional marketing failed to stand out in a competitive landscape. To sustain growth, they needed to boost digital engagement, unlock new channels for client acquisition and adopt innovative marketing strategies to differentiate themselves from competitors.

The Solution

Zenoti empowered Kapil's operations with API integrations, enabling seamless online booking on their webstore via Luzo and Reserve with Google. API integrations also supercharged their marketing campaigns, driving higher engagement and retention.

Results with Zenoti

• ₹49 lakhs additional marketing revenue in 2 months.
• 34% guest retention within 60 days. Over six months (September 2024–February 2025), Kapil's ran 35 API-powered WhatsApp campaigns, attracting 5,918 guests, including 2,101 new guests, with 2,036 guests returning within 60 days of engagement.
• 199 new guests via webstore integrations. In six months (September 2024–February 2025), through Zenoti's webstore API integrations, Kapil's acquired 199 new clients, with ₹4 lakh in revenue achieved exclusively through the previously untapped 'Reserve with Google' booking feature.

Powered by Zenoti innovations, Kapil's boosted revenue, enhanced brand presence, and improved client engagement, all while positioning themselves as a leader in the salon industry.