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Aveda x Nykaa Lifestyle Salons
Aveda x Nykaa Lifestyle Salons grew package sales 27% and average spend per visit 26% in 2024 using Zenoti packages, loyalty, and WhatsApp campaigns.
“In the last six months, we got close to 210 bookings online, and campaigns through Zenoti, especially WhatsApp campaigns, brought in business worth 30 lakh rupees with 789 clients. Zenoti's insights have helped us bundle premium services strategically and offer personalized recommendations, significantly increasing our average spend per visit. Additionally, personalized packages and loyalty incentives have driven a 27% increase in package sales.”
— Ritesh Lamba, Operations Head, Aveda x Nykaa Lifestyle Salons
About Nykaa Lifestyle Salons
Nykaa Lifestyle Salons reflect Nykaa's mission to redefine beauty and wellness in India. Known for premium services and cutting-edge treatments, the salon brand carries forward Nykaa's excellence in self-care.
The Challenge
Aveda x Nykaa Lifestyle Salons needed to enhance client retention, boost revenue, and encourage frequent visits. However, fragmented processes made scaling these goals difficult.
The Solution
Zenoti provided an integrated platform to streamline operations and leverage analytics for data-driven decisions. Features like tailored packages, seamless booking, and loyalty programs helped enhance retention and engagement.
Results with Zenoti
- 27% increase in packages sold. Package sales grew as clients responded to personalized options and loyalty incentives. Insights from the Benchmarking Report confirm that package-based strategies increase retention and revenue.
- 26% increase in average spend per visit. Average spend per visit rose from 4,343 INR in 2023 to 5,432 INR in 2024 through premium service bundling, strategic upselling, and personalized recommendations, all made possible by Zenoti's insights.
- 16.18% increase in average visits per guest. Improved client communication and follow-ups encouraged guests to return more frequently, driving overall engagement and growth.
Zenoti empowered Aveda x Nykaa Lifestyle Salons to thrive by modernizing engagement and operations, delivering a stellar salon experience while exceeding industry growth benchmarks.
