Universal Athletic Club: Zenoti replaces a patchwork of systems with one platform
As Lancaster's premier destination for fitness and wellness, Universal Athletic Club welcomes members of all ages and backgrounds. Zenoti consolidates the CRM, member management, billing, and booking systems the club previously ran separately, removing friction at the point of booking and speeding up the path from interest to service. Zenoti's AI tools personalize member communication to drive referrals and retention.
So we made the switch from our previous provider to Zenodi for one simple reason. Our facility, it's a large facility. There are a lot of components. And for many years, we constructed what I like to joke about as like the Frankenstein's monster of software to make this thing tick and move.
Our CRM is this. Our member management system is from there. Our billing is done here. Our booking system is done with this.
We have multiple software running multiple legs of our business and having complicated API integrations, clunky integrations just didn't work for us anymore. Finally, we said, Okay, somebody's got to have that one stop shop solution. And so we were at the HFA conference.
Earlier in twenty twenty five, and we were completely blown away with what Zenoti proposed as the one stop shop offer from the CRM, from the member management, to billing, to booking, all of it in one system. We fell in love with the idea.
We simply cannot have any friction at the point of booking an appointment or we risk losing a member. So the booking tool and the ability to book online, the ability to share public calendars and quickly book from speed to lead is critical for us. So far, we found out to be the biggest game changer for us. Our current booking tool is good, but switching over to Zenoti will simply accelerate the ability for us to get a person from the point of interest to sitting in front staff and getting their service taken care of.
When it comes to operating a health club, yes, you want to sell memberships. And it's brilliant to be able to have an AI agent be able to interact with a prospect, get them booked for a club tour a in a timely manner, speed to lead, and get a conversion. But for us, the biggest win is Generating the ability to interact with our members to refer other people through buddy passes and referrals and to give people a clear intent to come back to the facility because of certain behaviors and Data the AI is able to recognize and give the right communication at the right time. So people are choosing services that they feel relevant based on the data from their interactions in the club. Retention is our number one growth factor right now, and so this is something that using AI and what Zenodis AI can do for us is what we're extremely excited about.
You are going to want to talk to Zenoti.
They are going to solve the critical problem of using multiple softwares to operate your facility. It creates headaches, creates technical hiccups left and right, It helps solve this problem for us. I highly recommend speaking to them and learning how not only to create that one stop shop solution, but also to step into the world of using AI in the front end to interact with prospects and members.

Universal Athletic Club
Sheldon McBee — Executive Director
4-in-1CRM, member management, billing, and booking consolidated into a single platform





