Zenoti
Free Playbook

Winning Gen Z: The Ultimate Playbook for Salons and Spas

How to attract and retain the next generation of clients

Gen Z and Millennials now command 41% of all wellness spending — and they have completely different expectations than previous generations. This playbook decodes the Gen Z client: what they want, how they discover businesses, and what makes them loyal. Get proven strategies tailored specifically for salons and spas.

Winning Gen Z Playbook for Salons and Spas

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What's Inside the Playbook

Practical strategies you can start using immediately to attract and retain Gen Z clients.

Decoding the Gen Z Client

Understand what Gen Z really wants from beauty and wellness experiences — and how their expectations differ from older generations.

Digital-First Strategies

How to reach Gen Z where they live: TikTok, Instagram, and the digital touchpoints that drive discovery and bookings.

Hyper-Personalization

Why one-size-fits-all doesn't work with Gen Z — and practical ways to personalize every interaction at scale.

Loyalty That Sticks

The loyalty programs, communication styles, and in-salon experiences that turn Gen Z first-timers into regulars.

41%
of Wellness Spend (Gen Z + Millennials)
#1
Growth Demographic
2025
Current Strategies
Free
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Frequently Asked Questions

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Start winning Gen Z clients today

Download the free playbook and implement strategies that work for the next generation of beauty consumers.