The 2025 Beauty and Wellness Benchmark Report
An inside look at the business data, trends, and insights shaping the beauty and wellness industry. Powered by anonymized data from 30,000+ businesses across salons, spas, medspas, and fitness studios — this report shows you exactly where the industry is heading and how to stay ahead.
Here's what you'll get:
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Report Highlights
Industry-wide data covering salons, spas, medspas, barbershops, and fitness studios.
Industry Revenue Trends
How overall revenue is trending across the beauty and wellness industry — and which segments are growing fastest.
Client Acquisition Costs
What it costs to acquire a new client in 2025 and the channels delivering the best ROI.
Booking & No-Show Rates
Average booking fill rates, cancellation patterns, and how top businesses reduce no-shows.
Technology Adoption
Which software features and digital tools are most widely adopted — and the revenue impact of each.
See where the industry is heading
Download the 2025 benchmark report and benchmark your business against top performers.