Zenoti

The 2026 Beauty and Wellness Benchmark Report

Free Benchmark Report

The data, trends, and strategies shaping the beauty and wellness industry in the year ahead. Powered by anonymized data from 30,000+ businesses across salons, spas, medspas, barbershops, nail studios, and more, this report shows you exactly where the industry stands and what top performers are doing differently.

Report Highlights

Industry-wide data covering salons, spas, medspas, barbershops, nail studios, and waxing centers.

Revenue and Growth Trends

How same-store revenue is trending across eight segments and which verticals are expanding fastest.

Guest Acquisition and Retention

Why new guest visits declined across every vertical and why retention is now the primary growth engine.

Booking and Cancellation Patterns

Cancellation and no-show rates by segment and how aggressive rebooking may be inflating your calendar.

Technology and AI Impact

How AI adoption correlates with higher sales growth across multiple verticals.

Real Results from Real Businesses

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Businesses Analyzed
Anonymized data from salons, spas, medspas, barbershops, nail studios, and more.
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Business Segments
Covering every major beauty and wellness vertical.
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Current Data
The freshest industry benchmarks available.
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See where the industry is heading

Download the 2026 Beauty and Wellness Benchmark Report to gauge the health of your business.