AI - Your Competitive Advantage
The Zenoti Difference - Built for You.
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Why Switch? Real Results, Real Impact.
Get Product DemoAI - Your Competitive Advantage
The Zenoti Difference - Built for You.
Support You Can Count On.
Why Switch? Real Results, Real Impact.
Get Product DemoComing soon — the industry's only definitive benchmark data for salons, spas, medspas, and more
For five consecutive years, Zenoti has analysed performance data from more than 30,000 salons, spas, medspas, barbershops, nail salons, and waxing centers across North America to deliver the beauty and wellness industry's only definitive benchmark report. The 2026 edition — covering 2025 performance data across seven business categories — is on its way.
Annual revenue per location benchmarked across seven business categories — salons, nail salons, barbershops, waxing centers, membership-based spas, non-membership spas, and medical spas. Three tiers: top earners (top 10%), high achievers (top 25%), and industry average.
Online booking rate, rebooking rate, cancellation and no-show rates, staff utilization, average ticket size, and tip rates — all broken out by business category so you're comparing yourself to businesses like yours, not the industry at large.
What drove growth — and what didn't. Membership revenue models, gift card sales, footfall trends, and the digital touchpoints separating top performers from the rest, backed by data from 30,000+ businesses.
Not just data. Each edition closes with concrete strategies drawn directly from what the top 10% of earners are doing differently. These are the levers that move revenue.
The 2026 Benchmark Report will be available to download free of charge. Enter your email below and we'll notify you the moment it's live — no spam, just the report.
2024 performance data across seven business categories. Revenue benchmarks, membership growth trends, gift card sales, and the 42% of loyal clients driving 80% of sales.
Read the 2025 report →2023 performance data. Online booking rates, rebooking benchmarks, gift card trends, and the fastest-growing revenue channels across salons, spas, and medspas.
Read the 2024 report →The full 2026 report will be available for free download on this page when released. In the meantime, view the 2025 report and 2024 report for benchmark data from prior years.
