The 2026 Beauty and Wellness Benchmark Report
Coming soon — the industry's only definitive benchmark data for salons, spas, medspas, and more
For five consecutive years, Zenoti has analysed performance data from more than 30,000 salons, spas, medspas, barbershops, nail salons, and waxing centers across North America to deliver the beauty and wellness industry's only definitive benchmark report. The 2026 edition — covering 2025 performance data across seven business categories — is on its way.
What's inside the 2026 report
See where your revenue stands
Annual revenue per location benchmarked across seven business categories — salons, nail salons, barbershops, waxing centers, membership-based spas, non-membership spas, and medical spas. Three tiers: top earners (top 10%), high achievers (top 25%), and industry average.
Six metrics benchmarked for your business type
Online booking rate, rebooking rate, cancellation and no-show rates, staff utilization, average ticket size, and tip rates — all broken out by business category so you're comparing yourself to businesses like yours, not the industry at large.
The trends that defined 2025
What drove growth — and what didn't. Membership revenue models, gift card sales, footfall trends, and the digital touchpoints separating top performers from the rest, backed by data from 30,000+ businesses.
Actionable recommendations for 2026
Not just data. Each edition closes with concrete strategies drawn directly from what the top 10% of earners are doing differently. These are the levers that move revenue.
Be the first to get the 2026 report
The 2026 Benchmark Report will be available to download free of charge. Enter your email below and we'll notify you the moment it's live — no spam, just the report.