Company unveils new logo, website, and visual identity to more strongly reflect its brand purpose.
BELLEVUE, WA, January 21, 2020, Zenoti, the leading cloud-based platformfor spas, salons and med-spas, today unveiled a new visual identity thatclosely aligns it with the beauty & wellness industry. The new look will bedisplayed across all company properties including a revamped website.
“We’ve always admired our customers because of the way they touchpeople’s lives,” said Sudheer Koneru, CEO, who has himself run a spa beforefounding Zenoti. “There is a deep link between how people feel and how theyperform. Salons & spas, therefore, don’t just make people look better &feel more relaxed. They create confidence, invigorate energy, and inspirepeople to unlock the greatness within. We wanted our brand to reflect that. Inthe way we look, and more importantly, in how we behave and interact with theworld.”
The new logo portrays Zenoti as creating a “zone of tranquility” withinthe noise of everyday distractions. The calming blues & greens interplaywith the red dot that stands for the greatness unleashed when people feel good.The new look & feel has been carried across all communication including thecompany website zenoti.com.
“We don’t see ourselves as a software company.” said Guy Weismantel,Senior VP of Marketing at Zenoti. “We see ourselves as a beauty & wellnessbrand, that creates cutting edge software that helps spas, salons & med-spaskeep in touch with rapidly increasing customer expectations. Our new identityacts as the foundation for powerful communication that builds on this.”
To demonstrate the commitment that Zenoti has to unlock the greatness in everyone, the company announced the formation of the Zenoti Foundation, an independently run organization that will support volunteer activities to extend the goodness of beauty & wellness to communities that don’t have access to them. Additional information on the foundation can be found on feelgoodfindgreat.org.
Zenoti provides an all-in-one, cloud-based software solutionfor the spa, salon and medspa industry. The Zenoti platform is engineered forreliability and scale, harnessing the power of enterprise-level technology forbusinesses of all sizes.
Zenoti powers thousands of spas and salons in more than 50countries. Zenoti allows users to seamlessly manage every aspect of thebusiness in a comprehensive mobile solution: online appointment bookings, POS,CRM, employee management, inventory management, built-in marketing programs andmore. Zenoti helps clients streamline their systems and reduce costs, whilesimultaneously improving customer retention and spending.