BeBalanced Hormone Weight Loss Centers Chooses Zenoti As Technology Platform To Boost Business Performance

BeBalanced replaces 3 leading software solutions with Zenoti, an enterprise cloud software platform, tailor made for medi spas.

Bellevue, WA (March 13, 2018) - BeBalanced Hormone Weight Loss Centers is a growing franchise in the wellness industry. Their unique approach to weight loss considers the effects one's body has on weight gain and loss. BeBalanced helps clients correct hormone imbalances through education, the use of non-presprective homeopathic supplements and by providing practical tools to heal the body. BeBalanced upgraded their technology platform across their network of centers to Zenoti, a leading business management software for multi-location spas, salons and medical spas.

BeBalanced chose to switch to Zenoti in order to consolidate three disparate software systems into a single, unified platform. Increased efficiencies across operations, marketing and sales will reduce costs, grow their customer base, and simplify operations.

BeBalanced is replacing three disparate systems, Mindbody Online an appointment and POS system, a lead management system and Emma, an email system they were using for pre-care and post-care communications, with Zenoti’s all-in-one software solution.

Zenoti’s unified platform reduces manual work and saves time for staff, adds a breadth of new capabilities in the areas of marketing and sales, all while saving franchise operators’ cost on their technology investments.

“With Zenoti we’ve been able to streamline core processes, which has been invaluable. We’re also finding that our new system has given us much needed transparency to our centers’ operations and performance, which is helping us better support our franchise owners. Zenoti has been attentive and invested in our success and excited to continue to adopt more of Zenoti’s capabilities.” said Jennifer Seroogy Cutillo, Director of Operations at BeBalanced.

The new lead management system with Zenoti will provide BeBalanced’s potential customers a better experience and staff better support to improve consultation to customer conversions. This is core to BeBalanced’s business.

Zenoti Analytics also provides BeBalanced with custom dashboards that provide the exact reports they need to draw real-time assessments of business performance. Similarly, BeBalanced is able to automate pre-care communications that are highly targeted, based on treatment program and customer gender.

“BeBalanced represents the ideal client for us, they are passionate about improving their staff and customer experiences. With their willingness to leverage so many of Zenoti’s capabilities, we’re certain that they’ll see cost savings and improved business performance with their move to Zenoti.” said Dheeraj Koneru, VP of Sales at Zenoti.

BeBalanced currently has 18 centers, with 3 new centers opening soon, and further expansion plans in 2018.


Zenoti provides an all-in-one, cloud based software solution for the spa, salon and med spa industry. The Zenoti platform is engineered for reliability and scale, using enterprise-level technology made available to businesses of all sizes from the single location brand to chains with hundreds of outlets.

Zenoti currently powers thousands of spas and salons in over 50 countries. Zenoti’s capabilities include the ability to seamlessly manage every aspect of the business from online appointment bookings, POS, CRM, employee management, inventory management, built-in marketing programs, and more with a heavy emphasis on the use of mobile technology. Zenoti clients are able to increase customer retention, customer spending and cut down on costs.

To learn more about Zenoti, visit


BeBalanced is a franchise of women’s wellness centers filling the gaps between the weight loss industry, hormone replacement industry, and medical community. BeBalanced’s overall mission is to help women live healthfully, achieve fast weight loss and long-term weight control, and look and feel their best at any age.

To know more about BeBalanced Hormone Weight Loss Centers, visit

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