Client Acquisition

More than half of gym members stop attending without ever canceling. New 2026 data from 1,393 U.S. gym members reveals why, and what operators can do about it.

Cheryl Cole

67% of gym members joined because of a recommendation. Here are 12 proven strategies independent gyms and health clubs use to grow membership — from seasonal promotions and referral programmes to lead conversion and 30-day onboarding.

Cheryl Cole

Six proven ways to bring salon clients back using data you already have — with word-for-word message scripts, exact timing windows by service type, and real results from salons that have run these campaigns.

Cheryl Cole

Ready to raise your salon prices? Learn when to increase, how much to charge, and get word-for-word email, SMS and in-person scripts — backed by 2026 benchmark data.

Cheryl Cole

New research from 1,393 U.S. gym and health club members reveals the trends gym owners and operators need to act on now.

Cheryl Cole

How to build a barbershop membership programme: tiers, unlimited haircut pricing, EFT collection, churn reduction, and member marketing. Includes 2026 benchmark data.

Cheryl Cole

The data is in. Here's what Zenoti's 2026 European Beauty and Wellness Benchmark Report reveals about growth, retention, and what separates top-earning salons, spas, and clinics from the rest.

Cheryl Cole

Make the most of June 2026 with medspa marketing ideas for Father's Day, Global Wellness Day, Pride Month, and more.

Cheryl Cole

Find out exactly how much appointment no-shows are costing your business. Free calculator built on 2026 benchmark data for salons, spas, medspas, and more.

Cheryl Cole

New guest visits are falling at salons across the board, but some are growing faster than ever. Here's what the 2026 Benchmark Report says they're doing differently.

Cheryl Cole