O2 Spas, now Ode Spa, chooses Zenoti to manage 63 locations and boost revenue

Hi, my name is Ritesh Reddy Mastipuram. I'm the managing director of O2 Spas (now Ode Spa). We are a chain of spas operating across 15 cities in India and a few cities in the Middle East. We started our operations in early 2009. Currently, we operate 56 spas across India and close to seven spas in the Middle East. We operate spas across multiple five-star hotels, airports, malls and are by far the largest spa operator in the country.

Currently, we've started using ManageMySpa [now Zenoti] a couple of years ago. Prior to that, we were actually using single-installation software solutions at each of our individual spa outlets. When ManageMySpa approached us, we were initially very apprehensive because it was a 100% cloud-based solution and in India, we have internet connectivity issues across most of our places. But the features that the software provided were so impeccable that we had decided to go ahead and take a chance and install it across all our locations. We did a phase-wise rollout initially by doing it in a few spas. But once we started realizing the value that it brings to the table, both at the individual spa level and at the corporate level was so good, we immediately decided to roll it out across all our spas in the country and abroad also.

The marketing module is something that has helped us significantly in order to understand and extend offers specifically to customers. For example, if we were able to see a particular guest came and used only a body therapy but never went for a salon, we could actually customize the salon services. We could actually customize the coupon and do targeted marketing specifically to those customers. Overall, I would highly recommend this software solution.